Client

Patagonia ANZ

Optimising by Values

Patagonia worked with Intentional during their transition in breaking up with Meta advertising. The opportunity to help one of the worlds best brands optimise, was made even more special by seeing the brand lived up to it’s values in everything it did.

Display / Programmatic
SEM
YouTube

The Challenge

Patagonia made the global decision to walk away from Meta advertising – Intentional was engaged to help grow Google channels and experiment in other approved social channels, like Snapchat

The Strategy

Utilising the incredible story-led creative we focussed on an audience cultivation strategy for YouTube & Display to compliment the Search & Shopping conversion campaigns

The Results

Working closely with the Australian marketing team we were able to maintain a consistent stream of new campaign creative that enabled the brand to not see any drop in total store revenue despite the massive change to media buying

Back to Case Studies

Case Studies

Bellroy

Intentional was engaged to find opportunities to further scale an already built out ad account.

Venroy

Coming into the November and December peak period, Venroy made a decision to not discount.

Thankyou.

Thankyou briefed Intentional to help grow B2C sales from their eCommerce store.

Cochlear

How we used eCommerce thinking to deliver 2x the number of leads in only 9 months

FOREO

FOREO Australia’s marketing team has always faced an uphill battle to localise the brand for the down under consumer.

Orbitkey

Orbitkey was facing the “fre-enemies” conundrum many online brands face. As their Brand grows, and their Wholesale customers. The cost of Brand Terms exponentially increases.