patagonia digital marketing

The Challenge

Patagonia made the global decision to walk away from Meta advertising – Intentional was engaged to help grow Google channels and experiment in other approved social channels, like Snapchat

The Strategy

Utilising the incredible story-led creative we focussed on an audience cultivation strategy for YouTube & Display to compliment the Search & Shopping conversion campaigns

The Results

Working closely with the Australian marketing team we were able to maintain a consistent stream of new campaign creative that enabled the brand to not see any drop in total store revenue despite the massive change to media buying