11. #60-Fine

The Challenge

The consumer promotion handbook would tell you to source a fantastic major prize and use your brand/product for minor prizes. Without budget for huge major prizes and needing to promote across borders in very different market conditions, we needed a strategy that was cost effective & repeatable.

The Strategy

We pushed back and used the Product as the prize – the view being that any emails captured from new audiences, would be those who are interested in the brand/product thus maximising the investment and minimising waste.

We collected bonus entries from those providing feedback on the brand – and these insights have now been used in follow up ad campaigns.
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$0.31

Cost per entry

7x

ROI in 90 days post competition

10%

Less than unsubscribe rate

The Results

Absolutely blowing us and the client away, we secured email entrants at an average of $0.31.

Even more remarkable was that almost 2% of those who entered bought a Halo in the next 30 days, making the total activity pay for itself 7x over!

Since then the client has continued to run these competitions on a regular basis.

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Intentional’s results oriented, no-fuss approach to digital advertising is a perfect match for Sitting Pretty.

— Logan Merrick, Sitting Pretty

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