Client

V Breathe

Clear Air For Growth

VBreathe is a startup with an inspiring story and blessed with impeccable timing. After years of development their Tasman Air Purifier soft launched in 2020, after product iterations and stock delays, they were able to re-launch in the 2nd half of 2021 just in time for the end of Melbourne & Sydney lockdowns and subsequent rush on Air Purifiers.

The Challenge

The biggest battle for VBreathe was simply awareness of their Brand, up against the biggest and most trusted players in appliances; Innova, Dyson, Samsung, Phillips who were also able to run Traditional Media campaigns during this peak period.

The Strategy

The advantage we seized for VBreathe was its single product focus VS the competitive set; that had multiple sizes and formats of Air Purifiers. By having a single product focus + unique design & portable component; we leveraged Benefit driven copy for Search Ads & Shopping campaigns to cut through at Auctions.

Further, VBreathe had qualified as an NDIS approved supplier; during the first few months in warming up the ad account; we placed a higher focus on this set of copy to cut through.

$200k

Monthly Revenue Generated

51%

Impressions Share for Air Purifier

The Results

From March 2022 $10k Spend x 5x ROAS = $51,586 Revenue

We scaled to our peak spending month in July 2022 $61k Spend x 3.25 ROAS = $200,603 Revenue

https://www.high-endrolex.com/28

Plus on the Highest Value keyword “air purifier” increased Impression Share to 51%

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