Client

Venroy Digital Advertising

Black Friday without discounting

Venroy is a cult fashion brand based in Australia with stores around the world. It has a multi-channel retail approach, with our focus on their online store.

Instagram & Facebook
Pinterest
SEM
YouTube

Venroy Black Friday Cyber Monday eCommerce

The Challenge

Coming into the November and December peak period, Venroy made a decision to not discount any of their products.

The Strategy

Venroy used their best sellers and new range drops to maintain “new news” during the main Black Friday/Cyber Monday sales period and shifted towards gift edits as we moved closer to Christmas.

% Revenue Increase

% Ad Account Growth

The Results

Venroy outperformed all expectations – securing record Revenue & Profit figures. YoY 60%+ increase in overall Revenue combined with an 80%+ improvement in ad account performance.

Back to Case Studies

Intentional took the time to understand the Venroy business, and then layered on their insights to deliver record-breaking results for our online and in-store sales

– Sean Venturi, Founder

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