“This above all: To thine own self be true”

– Hamlet, Act 1, Scene 3

“Creativity is intelligence having fun”

– Albert Einstein

“A business is simply an idea to make other people’s lives better”

– Richard Branson

“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers.”

– Joe Kraus

“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot — is a thing of the past. Rather than telling one story in one video and uploading it once on YouTube, tell stories that can’t be contained.”


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“TV is like a formula one track – its predetermined. You can still put a piece of shit on it or a high performance car but the track is set. Digital is like the streets – you can take a coastal road or an off ramp and end up driving to a dump”


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“Over time businesses will rightly be judged not by their products or profits, but on their impact on humanity”

– D.J. DePree, Founder, Herman Miller