With the exponential increase of social media platforms – Facebook, YouTube, Instagram, Pinterest, LinkedIn, Snapchat, Vine, Tumblr, even good ol’ email – the question often arises: which platform should we be on?

The answer lies not in the platform, but in your people.

Where do your tribe hang out? Platforms? Blogs? Forums? Websites? Games?

Where your people are, is where you should be.