Advertising.

Facebook and Instagram allow you to place your business right in front of your perfect audience, who are already spending their time on these platforms. However, organic posting just won’t get you the reach you’re looking for in 2021, and you can’t control which posts your followers will see. Facebook lets you control that with its advanced targeting, and even further, with advanced retargeting.

Facebook & Instagram combine five targeting ‘x factors’ for advertisers: People (not cookie) basis, social graph, self declared interests, 1st party data matching and 3rd party data partners. Because of these features, Facebook and Instagram advertising are the perfect channels to roll out your entire marketing funnel. Facebook & Instagram ads also give you a variety of creative options when it comes to putting your brand in front of the right audience. These include images, videos, carousels, collections and instant experiences. These features help you collect leads, announce sales & promotions, retarget people who were previously interested in you, and ultimately make you sales.

We pride ourselves on not only being intentional in our strategies, but also on being boring! Yep, we take it back to the traditional key of advertising success: the funnel. We are certain you heard of it – Awareness, Consideration and Decision! At Intentional, we approach every campaign with the purposeful aim of capturing audiences in each of these three key stages with every piece of communication. We measure everything we do against this ACD™️ model, making sure each campaign hits hard and achieves your goals. Using advertising, we cover this through 3 tiers of campaigns — each with specific, tested messaging to expose their position vs. your brand.

ACD ensures you are not only focused on the most results-driven level in the funnel – that is – the bottom of it. It ensures you are first considering what audience are aware of your brand, which of them are considering your products and services, and finally, who is ready to buy. Not looking at the ACD funnel as a whole is like walking into a bar and expecting someone to agree to marry you the first time you meet.

Use Facebook and Instagram advertising to get in front of those audiences and expand your reach even beyond them. At Intentional we pride ourselves on intentionality itself, and doing One Thing Well. Our investment strategy supports your brand through validated short & long term objectives. We are here to reach and inspire people. We work with clients who wish to do the same. Yes we obsess about settings, algorithms and optimisation – but know they are nothing if we don’t care about copywriting, persuasion and human psychology.