Thankyou.
Thankyou briefed Intentional to help grow B2C sales from their eCommerce store.
Why Facebook Ads?
Facebook advertising changed the game for eCommerce brands. Providing a scaleable platform to increase sales and brand awareness globally. With the shifting landscape of iOS updates in 2021, and further hits to the targeting options in 2022, answering the question Why advertise on Facebook has changed.
For many eCommerce brands the Facebook and Instagram Advertising return on ad spend (ROAS) has taken a battering. With most brands in Tech/Lifestyle, Sports & Outdoor, Health & Medical witnessing a 40-60% decrease in reportable revenue.
And yet Facebook Advertising still presents an enormous opportunity to utilise a Full Funnel strategy that SEM ads cannot. Equally the emerging social media advertising platforms TikTok, Snapchat, Pinterest all offer reported ROAS increase, yet measuring the incremental value of these channels on your actual Shopify revenue is not yet proven.
Facebook Advertising Agency
How do I choose one?
Over our 6+ years of running Facebook Ad Campaigns at Intentional, we often inherit poorly structured and managed ad accounts. You name the problem and we’ve seen it! In fact, most clients who join Intentional are so tired of being messed around by agencies they are ready to move everything in house OR already did try in-housing but realised the limitations.
So how do you choose a Facebook Ad Agency.
- Make sure they are a Facebook (now Meta) Business Partner. Intentionl has been one since 2016 when the program launched and maintained status throughout. There’s limited regulation in our industry, to ignore any certification at all is a bad first step
- You own the keys to your Facebook Ad Account. If your agency owns the ad account or suggests they will start a new ad account, do not sign.
- Client Testimonials, not only Case Studies or Awards. Request to speak with past clients, the same you would in requesting a reference check on an employee.
- Proven Experience in your Niche. The complexity of the ad accounts has increased substainlly, while Intentional only specialise in digital advertising. We felt the need to specialise further to Tech & Lifestyle, Sport & Outdoor, Health & Medical brands. It helps these are the most intentional brands!
- Strategy first. If every brand can target the same customer, then what will set your ads apart from the next? Don’t be in a rush to sign onto a 12 month direct debit, instead we recommend to invest in the Strategy first.
So, let’s get intentional about Facebook
Use Facebook and Instagram advertising to get in front of those audiences and expand your reach even beyond them. At Intentional we pride ourselves on doing one thing well.
Our investment strategy supports your brand through validated short & long term objectives. We’re here to reach and inspire people, and we work with clients who wish to do the same. Sure we obsess about settings, algorithms and optimisation – but we know those are nothing if we don’t care about copywriting, persuasion and human psychology.