Why pay-per-click advertising?

Google Search, otherwise known as Pay-Per-Click (PPC) Advertising, allows you to show up for prospective customers who are already searching for a product or service like yours.

Showing up
for your audience

PPC puts your brand front and centre for those high-intent moments, and ensures that you’re in control of getting qualified traffic to your website, and building brand awareness.

When you show up for your customers, your brand starts to ‘click’ with them. This is why we prioritise PPC to make it work harder for you.

“What percentage of my budget should be going to Google PPC?”

ACD.
The Intentional method.

With PPC Advertising, Intentional follows the Awareness, Consideration, Decision (ACD) model, which is an audience-first approach to your digital campaigns.

Most digital advertising campaigns focus on the brand’s goals for Top- or Bottom-of-Funnel metrics alone. But every brand has consumers at each stage of the marketing funnel. We cover all of these stages with through 3 tiers of campaigns — each with specific, tested messaging to expose their position vs. your brand.

So what does ACD
do for my brand?

The ACD method ensures you’re not just focusing on the most results-driven level in the funnel — that is, the bottom.
It ensures you are first considering which of your audiences are aware of your brand, which of them are considering your products and services, and finally, who is actually ready to buy.

Not implementing the whole ACD funnel is like walking into a bar and expecting someone to agree to marry you the first time you meet.

You’ve got to do the work from the Top of Funnel to let your audiences get to know you first — even when it doesn’t result in direct and/or quick ROAS.

So, let’s get intentional about Google

Intentional’s monthly budgets are always determined by the previous months’ performance and scope. We work with you on your next 3 months’ objective and set a budget range. Any results which indicate we can spend at a higher daily rate will be communicated and approved by you before commencing.

We are platform-neutral and are not incentivised by anyone to recommend you spend more on one channel over the other.

Either our advertising meets your business objectives — or we don’t eat.