Year in Review: Top Branding & Identity Posts

Today, we continue our Year in Review mini-series by looking at our most popular Branding & Identity posts for 2015 …


In a global economy, many markets and niches are approaching parity – what’s on offer by one brand is not a whole lot different to what’s on offer by others.

Now that we’re connected to brands we follow in relationship over time, personality matters.

For better or for worse, we like people who …


The test of a great song is when you can strip it right back to raw – no effects, no gloss – and it still gets you.

In the same way, if you were to strip back your brand’s effects and gloss – what are you left with?

*This* is the real reason people come to you, followed you …

For such a time as this

This is the first time in history that anyone can send a communication and have it received instantly almost anywhere on the planet and almost for free.

This is not normal…

Its been real …

When we run workshops, we ask participants to take part in a social experiment.

we ask each attendee to take out their smartphone, open up their social app of choice then hand their phone to their neighbour (typically a stranger).

We haven’t asked participants to do anything with their neighbours’ social app.

You can imagine what happens next…

“But I’m interested in so many things…”

We regularly chat with very talented, aspiring entrepreneurs and artists who are struggling to get started.

Their issue, they tell us: “is not that I don’t have any good ideas, but I have so many I don’t know which one to choose”.

In most cases, the subconscious question they’re really asking is …

The Founding Fathers

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

The brilliance of The Declaration of Independence isn’t that it merely documented the ills of a repressive government the united States should be free of.

Its that the founding fathers, instead of running away from a problem, defined an …