As we launch into the New Year, here are 15 things to do, in no particular order, to bring out your best creativity in marketing in 2015.
1. Follow
Seth Godin is the marketer’s marketer – he is the one every marketer in the world is subscribed to (or should be).
Out of the hundreds of blogs I’ve subscribed to over the years, his blog is the only one I make sure I read daily.
2. Commit
Creativity is a muscle. Commit to blogging daily, weekly or (at minimum) monthly.
“Make and you will make more”.
3. Ritualise
Like it or not we are creatures of habit. Knowing this, why not use this to your advantage?
Setup a daily morning ritual that includes:
4. Read
To appreciate the current zeitgeist around online culture and marketing, why not read some of the classics that have got us here:
And here’s a few bonuses for marketers, advertisers & creatives:
5. Join
Join other like minded people at various Meetups held in your city – I highly recommend Creative Mornings.
6. Redeem
Redeem wasted time – get inspired by listening to audiobooks during public transport, driving or even chores time.
Buy a subscription to Audible and ‘read’ a new book every month.
7. Go
Get out there and be inspired by going to:
8. Watch
9. Listen
Once upon a time we had to read biographies to get into the heads of entrepreneurs, creatives and pioneers. Today, they podcast! Here are some marketing and creative zeitgeist podcasts I’d recommend:
10. Learn
11. Rest
If even God rested on the seventh day, we probably should too.
Obey the sabbath and switch your phone to inflight mode.
If you’re really ambitious, for the sake of your creativity, you may even employ an entire Sabbatical year.
12. Imagine
If we are what we eat, how much fiction and imagination are you consuming?
Go someplace your mind has never been before.
Here are some places to start.
13. Build
There’s a saying in online marketing: “The money’s in the list”. With the introduction of Facebook (& Twitter) Custom Audiences last year, this has grown exponentially more important. The value of email addresses to your business has just risen and is going to rise yet again when Google, Pinterest and Instagram follow suit.
If you haven’t started rallying your 1000 True Fans by collecting email addresses, start today.
14. Travel
They say nothing stirs creativity more than travel – so go and get out there!
Even better, change your business model so you can be location independent.
15. Subscribe
Last but not least, don’t come back to our website – let it come to you!
Subscribe to the Intentional blog for daily (well, weekday!) posts exploring personal and brand Identity, Business as Art and marketing and advertising in the new Connection Economy.
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