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Advertising in the time of Coronavirus: Week 3

We hope that you found our previous discussion in Week 2 valuable and you were able to utilize some of the insights we have gathered to help you get through the weeks ahead.

If you haven’t had the chance to watch what we covered in Week 2, click here.

In Week 3, Chris and Adam continue their discussion on Advertising in the time of Coronavirus. Another 7 days, another more stringent Stage of lockdowns but balanced with the Australian government digging deeper to offer Stimulus packages for Employers and therefore keep Employees in jobs.

Continue reading to have these questions and more answered.


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Where are we at now? 

In the last 7 days, we have seen an escalation to stage 3 lockdown. This means more people are finding themselves working from home and unable to go about their usual daily lives. Government Stimulus packages and also add-ons like the ‘Job Keeper” package have helped businesses and employees to continue work, as usual, giving everyone a lot more breathing room.

We believe that we are still in the phase of reacting, however the initial shock has for the most part started to pass. Now we can expect the recovery phase to slowly begin across accounts and industries.

Search
Display

What are brands doing?

In the last 7 days, we are seeing Brands starting to ask more questions towards targeting, creatives, messaging, and also policies. Not sure how to get started?

COVID Creative: Housekeeping
COVID Creative: Research

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Freebies & Giveaways

COVID Freebies

We hope that you found our discussion valuable and that it has given you new ideas that you can start applying right away.

In our next discussion for Week 4, Adam and Chris continue to share their insights on Advertising in the time of Coronavirus. Click here to read more.

Links to resources