Advertising in the time of Coronavirus: Week 4

We hope that you found our previous discussion in Week 3 valuable and you were able to utilize some of the insights we have gathered to help you get through the weeks ahead.

If you haven’t had the chance to watch what we covered in Week 3, click here.

In this week’s installment, Chris and Adam continue their discussion on Advertising in the time of Coronavirus.

Another week in lockdown but potentially the first sign of stabilization in the market with both consumers and business potentially thanks to the Australian government Stimulus packages.

Continue reading to have these questions and more answered.


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Where are we at now? 

In the last 7 days, we haven’t seen any big changes. We are currently still in stage 3 lockdown. The curve in Australia at least has finally begun to flatten, which now begins discussions around starting recovery stages.

However, keep in mind that this can vary depending on the industry or category that you are apart of.

Search
Volume
Markets

Something we normally don’t talk about are the exchange rates. We have seen since the 1st of January that the AUD has dropped by 15% against the USD. If your brand is advertising in the United States and you manged to get a conversion there, what this means is your buyer’s essentially get a 15% discount.


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What are Brands doing?

Going back to Kantar’s research that we briefly mentioned in last week’s discussion, a lot of the research is still applicable. To get some more information on Kantar’s research, make sure to check out last week’s video and discussion.

COVID Creative: Research
COVID Creative: How your business can respond creatively
COVID Creative: Housekeeping
COVID Creative: Top of Funnel
COVID Creative: Middle of Funnel
COVID Creative: Bottom of Funnel

We hope our last 3 discussions including this 4th one has helped you and your business remain ahead of the curve and up to date with the latest industry news.

If you want to read some more content, check out our next discussion on Google Analytics in the time of Coronavirus with Damion Brown from Data Runs Deep. Click here to read more.

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