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Ten Years,
Ten Lessons:
SMK

Social Media Knowledge run multiple courses in multiple states, multiple times per year and each with multiple phases.

In one particular 12 month period, we guesstimated that we had handled around 3,000 pieces of content to support all of SMK’s online activities. And with that many pieces of creative, mistakes were bound to happen.

“Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.”

Andy Grove

Nobody likes making mistakes.

Much less admitting mistakes.

Let alone publicly blogging about them.

But SMK’s media schedule, time pressures and sheer volume of creative and moving parts kept exposing areas of human error.

How mistakes (can) make us stronger

Where errors are concerned:

How SMK became stronger

As a result of numerous cracks in our very unique Media Schedule we ended up implementing certain processes specifically for SMK – some that would eventually trickle down to become agency standard practise:

Of course, not all of the above happened all at once, and while the systems were being developed, mistakes were still made. But by the end of it, the ratio of mistakes for the volume of creative going live became outliers and happened for isolated reasons rather than lack of process.

Perhaps the biggest lesson we learned, is that by working with SMK through our mistakes, not only did our systems become stronger, but our agency/client relationship became stronger – and that is perhaps the biggest win of all!

Your turn

For our 10th birthday, Intentional has been celebrating what can be achieved in Ten Years. We’ve collated our top ten lessons from ten years working with some of Australia’s leading brands.


What about you? What can you see happening in the next ten years?


What will you do #InTen?