Why a Performance Creative Agency?


Embracing a Performance Creative Agency can often stir a mix of excitement and apprehension among brands that are intentional about maintaining their unique identity and aesthetics.

The concern frequently arises from the fear that integrating performance-driven strategies may dilute their creative essence or lead to visually unappealing outputs. However, the reality is quite the opposite when you collaborate with the right team of experts.

At Intentional we specialise in merging creativity with efficiency, ensuring that your brand’s integrity and style are not just preserved but also enhanced. By working with our experienced Creative Strategist, we dive deep into researching your specific market category.

We then present comprehensive storyboards and construct a meticulously detailed brief, all tailored to align seamlessly with your brand’s core values and visual language.

One common misgiving brands have is regarding the use of User Generated Content (UGC). Often perceived as a blanket term for low-effort, amateurish content, UGC is frequently misunderstood. In the contemporary digital marketing landscape, UGC should be recognized as encompassing a broad range of content styles, not limited to influencer or customer-made content. It’s an innovative approach that includes low production style ad creatives, which are strategically developed to resonate with audiences while keeping production costs in check.

Contrary to popular belief, the majority of UGC creative is not spontaneously generated; it is heavily scripted, storyboarded, and professionally edited to ensure it adheres to the brand’s style guide and effectively communicates the brand’s benefits.

Meta’s own Performance Five guidelines underscore the effectiveness of this approach, noting that brands that implement at least 50% of their creative content in this style often see the most success.

Neglecting a strategic creative roadmap in your social advertising efforts can be likened to running a marathon without hydration—it’s a surefire recipe for exhaustion and suboptimal results.

Intentional’s Performance Creative Agency process extends beyond just Social Ads. Our team is adept at utilising a similar framework to customise creatives for various channels, including Programmatic advertising, YouTube, and even traditional media channels.

This holistic approach ensures that all your marketing efforts are cohesive, visually appealing, and strategically aligned with your business objectives.

We invite you to reach out to us to organise a complimentary creative audit.

This no-obligation audit is a great opportunity for you to understand how our tailored solutions can elevate your brand’s presence across multiple platforms.

Partnering with a Performance Creative Agency doesn’t mean compromising on aesthetics or brand identity; it’s about enhancing your creative output to meet performance goals without losing the essence of what makes your brand unique.

Let us show you how you can achieve this balance and propel your brand to new heights in a competitive digital marketplace.

Is it time to get intentional with your creative?