PPC

The impact of Bitcoin & Blockchain technology on Digital Advertising

Noticed the price of Bitcoin making headlines quite consistently in recent months?

Noticed the word (or the threat of) Blockchain being used cross industry?

Wondering what all the fuss is about – and if this will have anything to do with your Online Marketing and/or Analytics efforts?

Your first 3 months in Programmatic: Part 2

Last month we started exploring the good news that Programmatic delivers us marketers.

This month in Part 2 if our mini-series, let’s kick off with the not-so-good news …

Your first months in Programmatic: Part 1

The promise of Programmatic is that we as marketers, can simply upload our campaigns, then ‘set and forget’ the algorithm to go get us better results.

No more worrying about bids, budgets, conversion rates and CPAs.

Is the Programmatic dream really here?

Throughout this year, we’ve been trialling different Programmatic solutions for both Adwords and Facebook advertising and here’s some of our findings that will prepare you for your first three months of Programmatic…

In the first part of this article, we’ll start off with the good news …

The one bit of Ad Tech you’re probably out of date with

If you’re doing well enough to keep up with the advances in ad tech, there’s likely one area that you’ve overlooked …

The YouTube Scandal: What Brands Should Do

So you’re caught between a rock and a hard place.

You’ve seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate-filled, bigoted corners of the web at worst.

Yet at the same time, you still have to build your brand online and unlike P&G, you can’t simply pull your digital ad spend.

Here are some things you (or your agency) can do to buy yourself or your stakeholders some peace of mind:

Adwords update: SEO loses, Google wins

The biggest news hitting online advertising circles in the last few days (though notably absent from the Adwords blog itself) is that Google is removing something that has been present in Adwords since day 1 – right hand side ads.

Right hand side ads (traditionally ad positions 4 through to 8 on the Search Results page) were traditionally the bastion of advertisers who had tight Cost per Conversion/Acquisition limits – here on the right hand side, advertisers could bid low and know that even though they may not get click volume, they could get profit from these cheaper clicks.

Why would Google remove the ability for advertisers to execute this perfectly valid strategy?

Year in Review: Top Facebook Posts

We started off our Year in Review yesterday, by looking at our most viewed and shared Adwords posts for 2015.

Today, continue our Year in Review by looking at our most popular Facebook posts for 2015 …

Year in Review: Top Adwords Posts

As part of our Countdown to 2016, we’re assembling our best posts for 2015.

Today we kick off our Year in Review with the most popular posts about Adwords for 2015 – as voted by you (ok, Google Analytics 😉

Google is from Mars, Facebook is from Venus

“Every great institution is the lengthened shadow of a single man. His character determines the character of the organization.” — Ralph Waldo Emerson

Google was founded by Computer Science majors Larry Page and Sergey Brin (also a Maths prodigy).

Facebook was founded by Computer Science and Social Psychologist major Mark Zuckerberg.

Google is famous for …

Fish where the fish are

90%+ of searches made in Australia are via Google.

1 in every 3 minutes spent on a mobile device in Australia is spent on …

Premature Optimisation

The ability for online advertisers to optimise their advertising is not new. Almost 100 years ago, Claude Hopkins, the father of Direct Marketing, outlined all the principles of ad optimisation – still relevant today – in his classic book, Scientific Advertising.

The gift of Pay Per Click advertising is that online marketers no longer need to wait weeks to count returned snail mail coupons – we can now optimise in real time.

In fact, the pendulum has actually swung the other way …

Cookies vs People (aka Google vs Facebook)

Facebook from day one, has always enjoyed one seemingly trivial (back in the day) benefit: users login as themselves and for 99% of users, only have a single account.

Google users however can have:

No logins. ie. when simply using Google search,
Multiple logins. ie. personal and work gmail, or
Multiple accounts for different services (eg. one account for Gmail, one for Adwords/Analytics)

What this means for Google is that …