August 25, 2015


The average person unlocks their mobile phone 150 times per day for an average use time of 170 minutes per day.

That gives an average session time of just over 1 minute.

By the time you consider some of the longer daily session times – commuting to work, lunch breaks, toilet breaks and actual phone calls! It’s likely this average session time becomes well short of 1 minute for most people’s sessions.

When developing content make it snackable – something that is appealing, easy & enjoyable to consume.

– Chris Fraser

H/T: Google Masterclass – Melbourne August 2015.

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About Chris Fraser

Director - Intentional


Practically Speaking