Social Media Advertising is no longer concentrated to Facebook & Instagram Advertising alone. The dual tailwinds of iOS privacy changes and the explosion of Tik Tok Advertising; means when discussing social media advertising today it’s now a multi-channel strategy.
During 2022 many eCommerce brands begun testing new social media advertising platforms; Pinterest Ads, Snapchat Ads, Tik Tok Ads and some even exploring LinkedIn Ads.
As a social media advertising agency we see 2 different and both dangerous responses to the changing social media advertising landscape. The first is to do nothing; this looks like a continued decrease of budget on Facebook advertising in line with the dropping ROI seen from this channel OR finding new ways to attribute the performance.
The 2nd is being hyper-reactive and slashing Facebook budgets and testing on every social media platform; Tik Tok Ads, Pinterest Ads, Snapchat Ads and Instagram Ads all require specific thought, creative and audiences. For most brands you will spread yourself way too thin to get any performance gains.