I love coffee. I love drinking coffee. I love talking about coffee.
A coffeeholic friend was telling me about a new cafe he’s been going to that have set a new standard in his mind – by rejecting him.
The (very experienced) Barista tried six times to pull a proper espresso with some new beans and just couldn’t get the shot right to his satisfaction. He ended up telling my friend “I’m sorry, I just can’t serve this”, then …
The other day my mum, the queen of random, asked me “Do I need a Fitbit? Everyone’s got one…”
I began looking around and noticing that she was right, the tipping point of wearable tech has happened. Thousands upon thousands of people collecting data, daily, on how many steps (or swings of their arm) they are taking. We live in an age where there is a dizzying amount of data available to us – certainly as digital marketers, but now even as individuals.
We collect data because we can, and even because it’s cool.
The question now is – what do we do with this data?
Assuming your Adwords account is structured correctly for both Search and Display networks, its time to optimise your spending. Bidding strategy can get very complicated – however the most difficult part isn’t the technical ability to set and adjust bids, its understanding the numbers in your business. Get that part right, and bidding strategy becomes easy.