Definition Topic targeting leans on Google’s enormous indexing database to web pages and apps that are associated with…
Definition Because of the mountains of data now available, perhaps the biggest digital advertising buzzwords of recent times…
Definition When Intentional first started in 2010, the digital climate was very different. Back then, all of us…
Definition When Intentional first started in 2010, there was only really one digital advertising channel of worth (at…
Definition CPA is an acronym for Cost per Acquisition. Every time a user reaches a Conversion point, this…
Definition Ad Spend is simply the amount of money directed towards advertising for a particular period of time….
Definition Return on Ad Spend (ROAS) and Value on Ad Spend (VOAS) both refer to the same thing…
Definition Conversion Value refers to the Dollar Value that each website Conversion point is worth to you. This…
Definition Conversions are important milestones that signify to you that visitors on your website have taken actions that…
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