Data & Analysis

Glossary: Topic Targeting

Definition Topic targeting leans on Google’s enormous indexing database to web pages and apps that are associated with…

Glossary: Programmatic, Artificial Intelligence and Machine Learning

Definition Because of the mountains of data now available, perhaps the biggest digital advertising buzzwords of recent times…

Glossary: Attribution

Definition When Intentional first started in 2010, the digital climate was very different. Back then, all of us…

Glossary: Single Source of Truth

Definition When Intentional first started in 2010, there was only really one digital advertising channel of worth (at…

Glossary: CPA

Definition CPA is an acronym for Cost per Acquisition. Every time a user reaches a Conversion point, this…

Glossary: Spend

Definition Ad Spend is simply the amount of money directed towards advertising for a particular period of time….

Glossary: ROAS / VOAS

Definition Return on Ad Spend (ROAS) and Value on Ad Spend (VOAS) both refer to the same thing…

Glossary: Conversion Value

Definition Conversion Value refers to the Dollar Value that each website Conversion point is worth to you. This…

Glossary: Conversions

Definition Conversions are important milestones that signify to you that visitors on your website have taken actions that…