Manual or Auto?
Possibly the biggest recent buzzword in the online marketing world has been programmatic advertising.
Programmatic is to advertising what derivatives are to investing – holding the promise of leveraged gains over and above regular returns, but needing to be driven by rocket scientists.
The problem isn’t that marketers now have programmatic advertising, the problem is marketing doesn’t attract rocket scientists.
For this reason, programmatic is problematic.
Hot off the press: Native Facebook Website Remarketing
Less than 30 days ago I wrote about my top 3 new PPC advertising opportunities for 2014. Now…
Renting vs Buying
Begin with the end in mind – Stephen Covey There has never been an easier way to launch…
Above the fold
Newspapers used to be bought from piles at news stands. Because the broadsheet format was so large, they…
Less is More
Less is more – Ludwig Mies Van der Rohe What’s the one point you want to make in…
You are what you eat
Leaders are readers By far, the easiest way to think digital is to immerse yourself in a digital…
Art, Copy & Code – the advertising revolution of our generation
A few years ago, one of my favourite feature length documentaries was released.
Called “Art & Copy“, this documentary walked us through some of the most iconic advertising of the past few decades – revealing how revolutionary it was for both the Artist and Copywriter to come together creatively to influence and persuade our thinking.
[Film] Google Project Re:Brief
What would happen if you took the most iconic Advertising Creative Directors of the 60’s and 70’s and asked them to translate, re-interpret and adapt their best work for the internet today?
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