Possibly the biggest recent buzzword in the online marketing world has been programmatic advertising.Programmatic is to advertising what derivatives are to investing - holding the promise of leveraged gains over and above regular returns, but needing to be driven by rocket scientists.The problem isn't that marketers now have programmatic advertising, the problem is marketing doesn't attract rocket scientists.For this reason, programmatic is problematic.

Begin with the end in mind – Stephen Covey There has never been an easier way to launch a global platform. Our problem today isn’t ‘how to’ but ‘which one’? Facebook? Twitter? Instagram? website? etc … Given that in an online world, your email subscriber base is your number one asset, your priority is to...

Newspapers used to be bought from piles at news stands. Because the broadsheet format was so large, they were folded in half with their main banner and headline facing the top of the pile for easy viewing and a quick purchase by the consumer presumably in a rush to catch the peak hour train to...

Less is more – Ludwig Mies Van der Rohe What’s the one point you want to make in each blog post? Focus that blog post on the one thing only. The post can be short, long, text, audio or video, but do all you can to confine it to one main point/idea. If you need...

Leaders are readers By far, the easiest way to think digital is to immerse yourself in a digital environment. Failing that, the next best thing is to get into the minds of those who are at the forefront of the Connection Economy by consuming their articles, books, TED talks and podcasts. Here are some free...