Display Network

Glossary: Content Exclusions

Definition Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety. Here…

Glossary: Customer Match

Definition Customer Match refers to the ability inside the Adwords platform to upload a list of user details…

Glossary: Similar Audiences

Definition Similar Audiences refers to the audiences automatically generated inside the Adwords platform from Audiences you have previously…

Glossary: Remarketing

Definition Remarketing refers to the ability to target users who have already interacted with your brand – whether…

Glossary: Managed Placements

Definition Along with Content Keyword targeting, Managed Placements is probably one of the oldest forms of targeting still…

Glossary: Affinity Audiences

Definition Affinity Audience targeting leans on Google’s enormous cookie database to target users who have an interest with…

Glossary: In Market Audiences

Definition In-Market Audience targeting uses signals from visitor browsing behaviour. Once a users’ browsing behaviour for a particular…

Glossary: Content Keyword Targeting

Definition Content Keyword targeting, originally known as Contextual Keyword targeting, was the original targeting type for the Display…

Glossary: Audience Keyword Targeting (DSK)

Definition Formally known as Display Select Keywords (DSK), Audience Keyword targeting is a blurring of the line between…

[Video] How to get 15% more Conversions for 35% less: SNDS

Last month, Google quietly rolled out a significant new feature to Adwords: SNDS.

It is Google’s answer to Search Advertisers who would like some of the extra benefits from display but can’t be bothered building out and performancing Display Campaigns.

It is also proof that Google continues to suffer from terrible naming syndrome.

[Film] Google Project Re:Brief

What would happen if you took the most iconic Advertising Creative Directors of the 60’s and 70’s and asked them to translate, re-interpret and adapt their best work for the internet today?