Practically Speaking

Questions to ask your agency

Last week, the Media Federation of Australia released a Transparency Framework presumably as a response to the alarming cases of misreporting &…

Listening

“We have two ears and one mouth so that we can listen twice as much as we speak” – Epictetus

Selling is telling. Marketing is listening.

Department Store Lesson

When I was growing up I was fascinated with the Myer department store that anchored our nearby shopping centre.

As a kid the only place I naturally was interested in was the Toy Department – why was the toy department always on the top floor? Can’t these adults plainly see that all toys should be at the main entrance?

But no, we kids always had to make it past the overwhelmingly smelly main entrance dominated by perfume counters and …

Extra bonus

Everyone loves those little extra bonuses in life. Free upgrades, surprise gifts or unexpected perks put a smile on…

[Video] Getting Things Done

Today, we live in an information age – even if we deal in physical goods, we’re still inundated with the information created around the product.

The hallmark skill of our time is the ability to …

Snackable

The average person unlocks their mobile phone 150 times per day for an average use time of 170…