Last week, the Media Federation of Australia released a Transparency Framework presumably as a response to the alarming cases of misreporting & charging abuses by ad agencies to clients. The transition to digital is a quantum leap from what has come before, opening up a world of techno-jargon and the ability for agency sharks to ‘baffle clients with bull$(&t’ and get...

"We have two ears and one mouth so that we can listen twice as much as we speak" - Epictetus

Selling is telling. Marketing is listening.

When I was growing up I was fascinated with the Myer department store that anchored our nearby shopping centre. As a kid the only place I naturally was interested in was the Toy Department - why was the toy department always on the top floor? Can't these adults plainly see that all toys should be at the main entrance? But no, we kids always had to make it past the overwhelmingly smelly main entrance dominated by perfume counters and ...

Everyone loves those little extra bonuses in life. Free upgrades, surprise gifts or unexpected perks put a smile on our face. When it comes to digital advertising we like to structure our accounts to ensure we can deliver those extra bonuses 🙂 Search Network: At the base of the funnel, ads on the search network are in...

The average person unlocks their mobile phone 150 times per day for an average use time of 170 minutes per day. That gives an average session time of just over 1 minute. By the time you consider some of the longer daily session times – commuting to work, lunch breaks, toilet breaks and actual phone...