This above all: To thine own self be true – Hamlet, Act 1, Scene 3
“Creativity is intelligence having fun” – Albert Einstein
“A business is simply an idea to make other people’s lives better” – Richard Branson
“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions…
“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot…
“TV is like a formula one track – its predetermined. You can still put a piece of shit…
“Over time businesses will rightly be judged not by their products or profits, but on their impact on…
‘While we definitely have to care about technology, we only have to care about it in the sense…
“Mobile is at the core of everything we’re doing. If we can’t make a story work on a…
“(Our work) is all about empowering the audience to help them achieve more… understand that its better to…
“If you’re going to have a story, have a big story, or none at all.” – Joseph Campbell
“Art is advertising and advertising is art” – Marissa Mayer
“The mission of my organization is to make meaningful connections between people and businesses.” – Andrew Bosworth, Facebook’s…
“I build, design and improve human ecosystems through software” – Reid Hoffman, Ex-PayPal COO, LinkedIn founder and Silicon…
“The painting has a life of its own. I try to let it come through” – Jackson Pollock
“To live a creative life, we must lose our fear of being wrong” – Joseph Chilton Pearce
“Every child is an artist. the problem is how to remain an artist once he grows up” –…
“Leap and the net will appear” – Julia Cameron, author of The Artist’s Way
“We can’t win the hearts and minds of a generation with efficiency” – Bill Ford, great grandson of…
“To defeat a network, we had become a network. We became a team of teams.” – General Stanley…
“We were an outstanding 20th century organisation but that was of little use in the 21st century” –…
“Efficiency, once the sole icon on the hill, must make room for adaptability” – General Stanley McChrystal
“Thinking in first principles protects you from following a herd right off a cliff, just because there’s a…
“If you want to go fast, go alone. If you want to go far, go together” – African…
“Don’t get it right, just get it written” – Screenwriter’s maxim on starting
“We restore order with imagination” – Walt Disney, Saving Mr Banks
“The desire to not compete against themselves was actually a decision to put themselves out of business” – Peter Diamandis…
“We all start at the same place – zero readers” – Darren Rowse, Problogger
“You can say the right thing about a product and nobody will listen. You’ve got to say it…
Advertising is what happens on TV when people go to the bathroom – Eric Silver
“Good advertising builds sales. Great advertising builds factories” – Bill Bernbach
“Buy this product and you will get this specific benefit” – Rosser Reeves
First we articulate the objective. Then a strategy. Then we look at the work if it meets these…
“Tell me something that’s true that very few people agree with you on” – Peter Thiel
“I know of a brewer who sells more of his beer to the people who never see his…
“Today a phone is the new applause” – Katy Perry on fans at her concerts
“The medium is not the message. The message is the message. No matter what media you’re in, content…
“I warn you against believing that advertising is a science.” – Bill Bernbach
“Always adapt your technique to the idea, never the idea to the technique” – Bill Bernbach
“I get in trouble a lot, which is a choice I made a long time ago” – Tinker…
Sometimes the best copy to sell a horse is ‘Horse for sale’ – Jay Abraham
“People don’t believe what you tell them. They rarely believe what you show them. They often believe what…
“No idea is big unless it will work for 30 years” – David Ogilvy
Every child is an artist. The problem is to remain an artist once he grows up – Buckminster…
The best way to become a billionaire is to help a billion people Peter Diamandis, Founder of the…
Headlines In Capital Letters Retard Reading. They Have No Ascenders And Descenders To Help You Recognise Words, And…
Our Craft is the work we do that’s expected of us. Art is using our Craft in unexpected…
Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at…
“If you always do what you’ve always done, you’ll always get what you’ve always got”
“The highest and best use of the Web is to bring relationship to Art” Intentional
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