“This above all: To thine own self be true” – Hamlet, Act 1, Scene 3  

“Creativity is intelligence having fun” – Albert Einstein

“A business is simply an idea to make other people’s lives better” – Richard Branson

“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers.” – Joe Kraus

“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot — is a thing of the past. Rather than telling one story in one video and uploading it once on YouTube, tell stories that can’t be contained.” – David Droga

“TV is like a formula one track – its predetermined. You can still put a piece of shit on it or a high performance car but the track is set. Digital is like the streets – you can take a coastal road or an off ramp and end up driving to a dump” – David...

“Over time businesses will rightly be judged not by their products or profits, but on their impact on humanity” – D.J. DePree, Founder, Herman Miller

‘While we definitely have to care about technology, we only have to care about it in the sense of “how does it help solve the problems of the human condition?”‘ – Brian Walker, Herman Miller CEO

“Mobile is at the core of everything we’re doing. If we can’t make a story work on a 4-inch-by-2-inch screen, then it doesn’t work, and it doesn’t go further.” —Wendy Clark, President Strategic Marketing, Coca-Cola North America

“(Our work) is all about empowering the audience to help them achieve more… understand that its better to inspire and enable than to rely on pure desire.” – Duan Evans, International Executive Creative Director, Akqa    

“If you’re going to have a story, have a big story, or none at all.” – Joseph Campbell

“Art is advertising and advertising is art” – Marissa Mayer

“The mission of my organization is to make meaningful connections between people and businesses.” – Andrew Bosworth, Facebook’s Senior Ad Engineer

“I build, design and improve human ecosystems through software” – Reid Hoffman, Ex-PayPal COO, LinkedIn founder and Silicon Valley angel investor

“The painting has a life of its own. I try to let it come through” – Jackson Pollock

“To live a creative life, we must lose our fear of being wrong” – Joseph Chilton Pearce

“Every child is an artist. the problem is how to remain an artist once he grows up” – Pablo Picasso

“Leap and the net will appear” – Julia Cameron, author of The Artist’s Way

“We can’t win the hearts and minds of a generation with efficiency” – Bill Ford, great grandson of Henry Ford, on industrial scale

“To defeat a network, we had become a network. We became a team of teams.” – General Stanley McChrystal on the internal transformation the US Military made to defeat a connected network of terror cells

“We were an outstanding 20th century organisation but that was of little use in the 21st century” – General Stan McChrystal on his realisation that the US Military, built for efficiency at scale, was losing to terror cells built on decentralised connection

“Efficiency, once the sole icon on the hill, must make room for adaptability” – General Stanley McChrystal

“Thinking in first principles protects you from following a herd right off a cliff, just because there’s a trend.” – Elon Musk

“If you want to go fast, go alone. If you want to go far, go together” – African proverb on Connection

“Don’t get it right, just get it written” – Screenwriter’s maxim on starting

“We restore order with imagination” – Walt Disney, Saving Mr Banks

“The desire to not compete against themselves was actually a decision to put themselves out of business” – Peter Diamandis on Kodak after they invented the digital camera in 1976

“We all start at the same place – zero readers” – Darren Rowse, Problogger

“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people feel it in their gut, because if they don’t feel it, nothing will happen” – Bill Bernbach