Quotes

Shakespeare on identity

This above all: To thine own self be true – Hamlet, Act 1, Scene 3  

Einstein quote on Creativity

“Creativity is intelligence having fun” – Albert Einstein

Richard Branson quote on business

“A business is simply an idea to make other people’s lives better” – Richard Branson

Joe Kraus quote on business in the 21st Century

“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions…

David Droga quote on storytelling

“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot…

David Droga quote on digital vs TV

“TV is like a formula one track – its predetermined. You can still put a piece of shit…

Herman Miller quote on business value

“Over time businesses will rightly be judged not by their products or profits, but on their impact on…

Herman Miller quote on problems worth solving

‘While we definitely have to care about technology, we only have to care about it in the sense…

Coca-Cola quote on Mobile First

“Mobile is at the core of everything we’re doing. If we can’t make a story work on a…

Duan Evans quote on human psychology in marketing

“(Our work) is all about empowering the audience to help them achieve more… understand that its better to…

Joseph Campbell on stories

“If you’re going to have a story, have a big story, or none at all.” – Joseph Campbell

Marissa Mayer quote on advertising

“Art is advertising and advertising is art” – Marissa Mayer

Andrew Bosworth quote on his mission as Facebook’s Senior Ad Engineer

“The mission of my organization is to make meaningful connections between people and businesses.” – Andrew Bosworth, Facebook’s…

Reid Hoffman quote on his job description

“I build, design and improve human ecosystems through software” – Reid Hoffman, Ex-PayPal COO, LinkedIn founder and Silicon…

Jackson Pollock quote on art

“The painting has a life of its own. I try to let it come through” – Jackson Pollock

Joseph Chilton Pearce quote on being creative

“To live a creative life, we must lose our fear of being wrong” – Joseph Chilton Pearce

Pablo Picasso quote on being an artist

“Every child is an artist. the problem is how to remain an artist once he grows up” –…

Julia Cameron quote on taking risks

“Leap and the net will appear” – Julia Cameron, author of The Artist’s Way

Bill Ford quote on industrial scale

“We can’t win the hearts and minds of a generation with efficiency” – Bill Ford, great grandson of…

General Stanley McChrystal on winning a connection war

“To defeat a network, we had become a network. We became a team of teams.” – General Stanley…

General Stan McCrystal quote on Efficiency vs Connectivity

“We were an outstanding 20th century organisation but that was of little use in the 21st century” –…

General Stanley McChrystal quote on leadership in a complex world

“Efficiency, once the sole icon on the hill, must make room for adaptability” – General Stanley McChrystal

Elon Musk quote on strategy

“Thinking in first principles protects you from following a herd right off a cliff, just because there’s a…

African proverb on Connection

“If you want to go fast, go alone. If you want to go far, go together” – African…

Screenwriters maxim on starting

“Don’t get it right, just get it written” – Screenwriter’s maxim on starting

Walt Disney Quote on imagination

“We restore order with imagination” – Walt Disney, Saving Mr Banks

Peter Diamandis quote on Disrupting Yourself

“The desire to not compete against themselves was actually a decision to put themselves out of business” – Peter Diamandis…

Problogger quote on starting

“We all start at the same place – zero readers” – Darren Rowse, Problogger

Bill Bernbach on Creative

“You can say the right thing about a product and nobody will listen. You’ve got to say it…

Eric Silver quote on Advertising

Advertising is what happens on TV when people go to the bathroom – Eric Silver

Bill Bernbach on good vs great advertising

“Good advertising builds sales. Great advertising builds factories” – Bill Bernbach

Rosser Reeves quote on his innovation – the Unique Selling Proposition

“Buy this product and you will get this specific benefit” – Rosser Reeves

Amil Gargano quote on ad creative

First we articulate the objective. Then a strategy. Then we look at the work if it meets these…

Peter Thiel interview question to find good entrepreneurs

“Tell me something that’s true that very few people agree with you on” – Peter Thiel

David Ogilvy quote on bad advertising

“I know of a brewer who sells more of his beer to the people who never see his…

Katy Perry quote on fans live streaming her concerts via smartphone

“Today a phone is the new applause” – Katy Perry on fans at her concerts

Amil Gargano quote on Content

“The medium is not the message. The message is the message. No matter what media you’re in, content…

Bill Bernbach quote on advertising

“I warn you against believing that advertising is a science.” – Bill Bernbach

Bill Bernbach quote on Ad Creative

“Always adapt your technique to the idea, never the idea to the technique” – Bill Bernbach

Tinker Hatfield on pushing boundaries

“I get in trouble a lot, which is a choice I made a long time ago” – Tinker…

Jay Abraham on copywriting

Sometimes the best copy to sell a horse is ‘Horse for sale’ – Jay Abraham

Seth Godin quote on beliefs

“People don’t believe what you tell them. They rarely believe what you show them. They often believe what…

David Ogilvy quote on ideas

“No idea is big unless it will work for 30 years” – David Ogilvy

Buckminster Fuller quote on childlike artistry

Every child is an artist. The problem is to remain an artist once he grows up – Buckminster…

Peter Diamandis quote on becoming a billionaire

The best way to become a billionaire is to help a billion people Peter Diamandis, Founder of the…

Quote on copywriting for headlines

Headlines In Capital Letters Retard Reading. They Have No Ascenders And Descenders To Help You Recognise Words, And…

Ed Catmull quote on the difference between art and craft

Our Craft is the work we do that’s expected of us. Art is using our Craft in unexpected…

George Bernard Shaw on creativity

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at…

Quote on ‘Going through the motions’

“If you always do what you’ve always done, you’ll always get what you’ve always got”

Quote on the purpose for the Web

“The highest and best use of the Web is to bring relationship to Art” Intentional