Search

Seismic Shifts

The Afterpay Effect Working across a number of industries, we uncover insights that shift strategy across all our…

Glossary: Impression Share

Definition Impression Share refers to the percentage of Ad Impressions your Brand received for targeting your are purchasing….

Glossary: The Marketing Funnel

Definition The classic Marketing Funnel refers to where a consumer may be in their journey to being a…

Glossary: Negativing, Positiving & Sculpting

Definition Negativing, Positiving and Sculpting are regular maintenance activities taken on accounts in order to maximise performance.  …

Single Keyword Ad Groups

Definition SKAGs (Single Keyword Ad Groups) is a term you may hear us talking about at Intentional. This…

Glossary: Line of Sight

Definition Line of Sight is a phrase you’ll often hear us talking about at Intentional. The origin of…

Glossary: Organic vs Paid Search Results

Definition Paid Search results are those listings that appear at the top of the Search Engine Results Page…

Glossary: Competitor Campaigns

Definition Competitor Campaigns refer to when a Brand buys their Competitor’s Brand terms as keywords. Reasons for buying…

Glossary: Unbranded Search

Definition Unbranded Search refers to when a Brand buys general, non-Brand keywords. Reasons for buying Unbranded Search keywords…

Glossary: Branded Search

Definition Branded Search refers to when a Brand shows Search ads against its own Branded keywords . Reasons…

[Video] TEDx: The Future of Search (Advertising)

In this TEDx talk, SEO Marcus Tandler looks at the history of Search and extrapolates based on what has happened up to now.

Some great insights shared and for those reading between the lines, inside the future of Google Search lies the future of Adwords.

How does this change your Adwords advertising?