Google Singapore
In September, I was fortunate to have been invited to the Google APAC Display Network Summit held in Google's new Singapore head office.

The Summit was the first time Google has ever held a Summit focussing entirely on the Display Network. The announcement that really stood out was Google's new offering of Machine Learning applied to Display Network ...
Noticed the price of Bitcoin making headlines quite consistently in recent months? Noticed the word (or the threat of) Blockchain being used cross industry? Wondering what all the fuss is about - and if this will have anything to do with your Online Marketing and/or Analytics efforts?
Last month we started exploring the good news that Programmatic delivers us marketers. This month in Part 2 if our mini-series, let’s kick off with the not-so-good news ...
The promise of Programmatic is that we as marketers, can simply upload our campaigns, then 'set and forget' the algorithm to go get us better results.

No more worrying about bids, budgets, conversion rates and CPAs.

Is the Programmatic dream really here?

Throughout this year, we've been trialling different Programmatic solutions for both Adwords and Facebook advertising and here's some of our findings that will prepare you for your first three months of Programmatic... In the first part of this article, we’ll start off with the good news ...
If you're doing well enough to keep up with the advances in ad tech, there's likely one area that you've overlooked ...
So you're caught between a rock and a hard place.

You've seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate-filled, bigoted corners of the web at worst.

Yet at the same time, you still have to build your brand online and unlike P&G, you can't simply pull your digital ad spend.

Here are some things you (or your agency) can do to buy yourself or your stakeholders some peace of mind:

With 2016 fast nearing its end, we took some time out to compile a list of a few of our favourite things here at Intentional this year.

Coffee: Padre – Daddy’s Girl. For those of you who like their coffee strong, Daddy’s Girl blend makes a killer latte. Plus in recent months has been a favourite via Aeropress too. Find it here. Meal: Crispy Eggs @ Mr Hendricks. In a year dominated by talk of the classic Smashed Avo, it was impressive to find a brunch spot doing something innovative that actually added to the flavour, not just being different to be different. Oh & guess which coffee they serve? Wine: 2014 Taylors Clare Valley Shiraz. Saying yes to a sommelier AirBnb guest might have made for some slow mornings for one of our Intentional team in 2016, but it also helped uncover an absolute gem. Not many bottles left out there now! Book: Team of Teams: General Stanley McChrystal. The marketing book of the year that has nothing to do with marketing – how the US military transformed their very DNA from being a war machine that fought one country to another, to becoming a decentralised team of teams that could respond to small terror cell insurgencies. The truths contained in here are eerily parallel for brands needing to change their DNA to market in a global, socially connected world. TV Show: Halt & Catch Fire. Movie: Hunt for the Wilderpeople.  Movie Soundtrack: In the heart of the sea. Album: 


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