About Intentional

I rarely do workshops as it takes me away from client work, but as a favour for close friends, Bruce & Jacquie Macintosh of the IT Department, I’ll be running a half day hands-on Adwords workshop as part of their NFP Experts Series. Adwords Hands On Workshop. In this session, I’ll reveal our agency’s best tips on how to maximise your […]

Read More...
Adwords Call Conversions in Australia

Barely 3 months ago I wrote about Adwords Call Forwarding becoming available in Australia. As useful as this was, there are several niches where users aren’t going to click the phone number in the ad before they’ve visited the website. Now, Google have closed this loop and launched Website Call Conversions - live and available in Australia today. […]

Read More...
About Intentional

I rarely do speaking engagements but close friends, Bruce & Jacquie Macintosh of the IT Department, managed to twist my arm to speak at a new workshop series they are running. So if you want to catch me in person, I’ll be speaking at the following two sessions: 1) The Top 10 Online Advertising Opportunities […]

Read More...

“Four times as many people read captions as read body copy”

David Ogilvy

Its official, I’m calling 2014 the year of the PPC Wars.

The history of the internet has seen Netscape vs Internet Explorer. Windows vs Mac. iOS vs Android.

Now its well and truly Adwords vs Facebook Ads.

Read More...
Google Call Forwarding in Australia

Not too long ago I wrote about the top 3 new PPC features I saw as the killer opportunities for this year. Within 30 days of writing that post, Facebook introduced the ability to do native FB website remarketing right inside the Facebook Power Ads editor – circumventing FBX middlemen like Adroll. Barely a month […]

Read More...
Facebook Website Retargeting

Less than 30 days ago I wrote about my top 3 new PPC advertising opportunities for 2014. Now I’m going to have to add another: * Photo Credit: Andrew Feinberg; via Compfight Native Facebook Website Remarketing Website remarketing in and of itself is old news for Adwords Display Network users – it has been around […]

Read More...