The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

December 14, 2011

How Perry Marshall has influenced your adwords


Meet Perry Marshall in Hong Kong

Who is Perry Marshall and how has he influenced your adwords?

If you’ve spent any time researching or performancing your adwords account, no doubt, you’ll have come across the name, Perry Marshall.

For the last 10 years Perry Marshall has been the leading authority in the world on Google Adwords – featured in Fast Company, USA Today, The Washington Post and Entrepreneur Magazine among others.

[click to continue…]

November 24, 2011

[Video] Adwords Bidding Strategy

Assuming your Adwords account is structured correctly for both Search and Display networks, its time to optimise your spending. Bidding strategy can get very complicated – however the most difficult part isn’t the technical ability to set and adjust bids, its understanding the numbers in your business. Get that part right, and bidding strategy becomes easy.

With that in mind, this video demonstrates the simplicity of Bidding Strategy (but hides the complexity of how real life businesses can actually quantify their ‘Value per Click’).

Enjoy!

 

[Video] How to maximise profit using Adwords

September 20, 2011

This is one of those videos that I love to hate…Google’s Chief Economist Hal Varian, (very simply) discusses advanced bidding strategies for maximising your profit using Google Adwords. Enjoy!

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[Infographic] The Top 20 Most Expensive keywords in Google Adwords advertising

August 24, 2011

This Infographic was released a few weeks ago but I’ve mentioned it enough times to people that I thought it was worth adding to the blog. Keep in mind that these are US based Keyword & Cost Per Click statistics so we’re not looking at the same level of competition per keyword for domestic advertising [...]

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Australian Government uses Adwords to get 670,000 shopping cart completions

August 17, 2011

For those in Australia, you might have seen the recent news story where 670,000 Australians failed to hit ‘Submit’ after completing their Census form online – because the Call to Action wasn’t clear. The next day when a friend told me about this I had to google it (of course) only to see this ad [...]

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How to beat your Adwords control using KISSinsights

August 4, 2011

Do you have a Control Ad that no matter how much you split test, you just can’t seem to beat? I have adapted a technique from Marketing Psychologist Glenn Livingston, that involves using Adwords, a Landing Page and the KISSinsights survey tool to beat long-standing Controls. Long story short, Hiten Shah, CEO of CrazyEgg and [...]

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New Gmail Preview Theme: 3 consequences for your Adwords Campaigns

July 11, 2011

Just like the rest of Google, Gmail will soon be rolling out a new look-and-feel that will soon become the default for all Gmail users. Before they roll out those changes, they have given us a sneak peak. Lets have a look at 3 ways this new theme will affect your Gmail Center Top targeted [...]

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Sniper Tactic: Single Line Gmail Ads

June 22, 2011

Here’s an example of an advanced Adwords sniper tactic: the Single Line Gmail Ad. Gmail ads have always been a useful Adwords sniper tactic for the simple reason that you can target keywords in people’s emails.

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Are your Adwords ready for Embedded Sitelinks?

June 16, 2011

Last week on July 7th 2011, Google announced a new Adwords format that continues the evolution of the Sitelinks Ad Extensions feature set. Different to the regular Single-line and Multi-line Sitelinks that appear below Adwords ads, Embedded Sitelinks appear inline within your actual ad text.

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10 Adwords features to use – before your competition does

June 14, 2011

Over the past 12 months I’ve seen more Adwords updates and notifications than in the previous 2-3 years combined. Google have no doubt felt the serious competition that Facebook (and soon to be LinkedIn) is presenting to advertisers and have thrown serious resources into giving advertisers more options for advertising on the Google search & [...]

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