The biggest news hitting online advertising circles in the last few days (though notably absent from the Adwords blog itself) is that Google is removing something that has been present in Adwords since day 1 – right hand side ads.
Right hand side ads (traditionally ad positions 4 through to 8 on the Search Results page) were traditionally the bastion of advertisers who had tight Cost per Conversion/Acquisition limits – here on the right hand side, advertisers could bid low and know that even though they may not get click volume, they could get profit from these cheaper clicks.
Why would Google remove the ability for advertisers to execute this perfectly valid strategy?Read More...
The opportunity and challenge for marketers today is that marketing is now relational.
Not only do we need to do our jobs as marketers, but we also have to have both emotional intelligence and capacity in order to stay in relationship with followers and lead them on a journey of becoming.
That’s a tall order and something marketers who came before us never had to do.
Yet the principles that govern all relationships still apply …Read More...
Well before the new Star Wars release, one character stole the show and our hearts – and it wasn’t a Skywalker, but a rolling droid.
When this droid rolled on stage back in July, the world’s collective jaw dropped to realise, this wasn’t a special effect, this is real.
Its almost nonsensical that a metal ball can be so expressive, so human.
Even more fascinating is the story behind BB8…Read More...