“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers.”
- Joe Kraus
Just over a month ago, Mark Zuckerberg made headlines for delivering a 20 minute speech at Tsinghua University, Beijing… entirely in Mandarin.
If we can look past his accent and political motivations for making such a speech, Mark revealed what he believed was the foundation of Facebook’s success …Read More...
“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot — is a thing of the past. Rather than telling one story in one video and uploading it once on YouTube, tell stories that can’t be contained.”