“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

The brilliance of The Declaration of Independence isn’t that it merely documented the ills of a repressive government the united States should be free of.

Its that the founding fathers, instead of running away from a problem, defined an …

Read More...

On my recent trip to the Phillipines, I attended the local Manila @startupgrind meetup and was fortunate to hear GM, Natasha Bautista, share the journey of Grab Taxi – a company that is disrupting the taxi industry *and* beating Uber in South East Asia.

In listening to her story, there was one part of Grab Taxi’s marketing strategy that made my ears prick up …

Read More...

Last week the world watched in awe as a 26 year old with a Tumblr and Twitter account stood up to Apple and made them do an about face on their new Music streaming royalty policy.

Of course, this wasn’t your average 26 year old, this was Taylor Swift, queen of the internet and her army of Swifties.

Watching this Swift blow to Apple, I realised that one of our core Connection Economy maxims was wrong …

Read More...

Three marketers walk into a bar and order drinks, each takes a moment to share an update¬†of their evening …

Read More...

No

I love coffee. I love drinking coffee. I love talking about coffee.

A coffeeholic friend was telling me about a new cafe he’s been going to that have set a new standard in his mind – by rejecting him.

The (very experienced) Barista tried six times to pull a proper espresso with some new beans and just couldn’t get the shot right to his satisfaction. He ended up telling my friend “I’m sorry, I just can’t serve this”, then …

Read More...

“We restore order with imagination”

- Walt Disney, Saving Mr Banks

LCV

The problem with all online ad platforms is the auction model – over years, clicks become increasingly expensive. Higher click prices translate to higher costs to get each customer – ie. higher Cost per Acquisition, CPA.

Perhaps because of the inherently smaller bidding pool, Australia somewhat lags the US, however they passed a significant CPA milestone over 2 years ago.

Back then US marketers had to …

Read More...