The opportunity and challenge for marketers today is that marketing is now relational.
Not only do we need to do our jobs as marketers, but we also have to have both emotional intelligence and capacity in order to stay in relationship with followers and lead them on a journey of becoming.
That’s a tall order and something marketers who came before us never had to do.
Yet the principles that govern all relationships still apply …Read More...
Well before the new Star Wars release, one character stole the show and our hearts – and it wasn’t a Skywalker, but a rolling droid.
When this droid rolled on stage back in July, the world’s collective jaw dropped to realise, this wasn’t a special effect, this is real.
Its almost nonsensical that a metal ball can be so expressive, so human.
Even more fascinating is the story behind BB8…Read More...