A few years ago, one of my favourite feature length documentaries was released.
Called “Art & Copy“, this documentary walked us through some of the most iconic advertising of the past few decades – revealing how revolutionary it was for both the Artist and Copywriter to come together creatively to influence and persuade our thinking.
Google have now crystallised this insight, for a new generation.
The revolution of Art & Copy coming together in the late 50s and early 60′s is today being redefined as the coming together of Art, Copy & Code.
The new frontiers of marketing and advertising will only be forged with creative collaboration of artist, copywriter and coder.
Links: Art, Copy & Code website (& be sure to watch the 5 min film)
An Irishman, German and Scotsman who live in Thailand; an American who lives in Spain, a London born Malaysian-Chinese and a German who lives in Australia all walk into a boardroom in Hong Kong …
…for Perry Marshall’s famous 2 day, ’4 Man Intensive’.
Today, Google announces Enhanced Campaigns for Adwords.
In a nutshell Enhanced Campaigns allows the advertiser to show different ads to the same user – depending on the context (location, device, and time of day) of where/how the user is searching.
* If a user is at home searching for Pizza on a tablet, an ad is shown that can direct the user to an online ordering page.
* If a user is walking down the street searching for Pizza on a smartphone, a location specific ad showing a map to the nearest pizza store is shown with Click-to-Call capability.
Different bids can be made depending on location, device and time of day – all contributing to increased relevancy for both the searcher and the advertiser.
Adwords Enhanced Campaigns will slowly be rolled out as an upgrade option to Adwords advertisers over the next few weeks.
Learn more about Adwords Enhanced Campaigns
Business Intelligence on the future of digital including:
* Where digital uptake will come from geographically
* Why this does not correlate to new growth in $ spent
* Where online revenue growth is taking place
* Where device growth is taking place
* Where consumers are spending more and more time online
* Where online advertising growth will come from
* Why advertisers will continue to spend $ with Google over Facebook
* Why Android users behave (spend) differently to iPhone/iPad users
What would happen if you took the most iconic Advertising Creative Directors of the 60′s and 70′s and asked them to translate, re-interpret and adapt their best work for the internet today?
That was the brief given by Google to:
The process and result was filmed in this 1 hour documentary directed by Art & Copy Director, Doug Pray.
This is the Google Display Network like you’ve never seen before.
Prepare to be challenged, inspired and enchanted!
Interesting Infographic from Google released today: Impact of Organic Ranking on Ad Clicks. “89% of the visits to the advertiser’s site from ad-clicks are not replaced by organic clicks when the search ads are paused”.
If you’ve spent any time researching or performancing your adwords account, no doubt, you’ll have come across the name, Perry Marshall.
For the last 10 years Perry Marshall has been the leading authority in the world on Google Adwords – featured in Fast Company, USA Today, The Washington Post and Entrepreneur Magazine among others.
Assuming your Adwords account is structured correctly for both Search and Display networks, its time to optimise your spending. Bidding strategy can get very complicated – however the most difficult part isn’t the technical ability to set and adjust bids, its understanding the numbers in your business. Get that part right, and bidding strategy becomes easy.
With that in mind, this video demonstrates the simplicity of Bidding Strategy (but hides the complexity of how real life businesses can actually quantify their ‘Value per Click’).
This is one of those videos that I love to hate…Google’s Chief Economist Hal Varian, (very simply) discusses advanced bidding strategies for maximising your profit using Google Adwords.
This Infographic was released a few weeks ago but I’ve mentioned it enough times to people that I thought it was worth adding to the blog.
Keep in mind that these are US based Keyword & Cost Per Click statistics so we’re not looking at the same level of competition per keyword for domestic advertising in Australia. However this is still a useful guide for understanding the relative ‘expensive-ness’ of the top 20 keywords in Adwords.
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