Star Wars has become a global, cultural phenomenon for many reasons, but there is one that George Lucas pioneered to intentionally be used on film, that is crossing over into marketing today (and we’re not talking about toy licensing!).

The reason the whole world could so universally connect to the story of a fresh-faced farmboy dreaming of adventure, a princess needing rescue, a rogue smuggler and the fight for freedom against an oppressive empire… comes back to one man named …

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Po

Lateral thinking guru, Edward De Bono, invented the word Po, to be used as a device to move ideas forward in a creative session.

The idea was that if someone starts a sentence with the word Po, all judgment needs to be suspended as there may or may not be a reason for the thing being said.

The point here is to use what is spoken to provide movement to the idea in any direction…

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“No idea is big unless it will work for 30 years”

- David Ogilvy

For a company that makes its billions from advertising, the Google Grant is possibly the worst advertised marketing service available today.

In summary, the Google Grant:

* Gives Non-Profits $10,000 of free Google Search Ads every month
* Has a maximum Cost Per Click bid of $2.00 (previously $1.00)
* Can be upgraded to GrantsPro which provides …

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If we only ever cater to people’s whats-in-it-for-me filter, won’t we just be feeding an ever increasingly self-centered consumerist society?

In the one-way, broadcast Industrial Age, the answer is yes.

The opportunity that the Connection Economy brings is…

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60 years ago today, a certain Steve Paul Jobs was born.

As I write this blog post on my Macbook tethered to my iPhone, its clear that this man I’ve never met from halfway across the globe has somehow managed to influence my life.

As incredible as his creations are, perhaps the biggest gift he gave the world was …

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Most businesses are consumed with one question:

“How can we sell more widgets to more people at less cost to us?”

This single question has driven scale, innovation and profits since the start of the Industrial Age and inevitably leads to a second Industrial Age question …

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