About Intentional

I rarely do speaking engagements but close friends, Bruce & Jacquie Macintosh of the IT Department, managed to twist my arm to speak at a new workshop series they are running. So if you want to catch me in person, I’ll be speaking at the following two sessions: 1) The Top 10 Online Advertising Opportunities […]

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Its official, I’m calling 2014 the year of the PPC Wars.

The history of the internet has seen Netscape vs Internet Explorer. Windows vs Mac. iOS vs Android.

Now its well and truly Adwords vs Facebook Ads.

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Google Call Forwarding in Australia

Not too long ago I wrote about the top 3 new PPC features I saw as the killer opportunities for this year. Within 30 days of writing that post, Facebook introduced the ability to do native FB website remarketing right inside the Facebook Power Ads editor – circumventing FBX middlemen like Adroll. Barely a month […]

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Facebook Website Retargeting

Less than 30 days ago I wrote about my top 3 new PPC advertising opportunities for 2014. Now I’m going to have to add another: * Photo Credit: Andrew Feinberg; via Compfight Native Facebook Website Remarketing Website remarketing in and of itself is old news for Adwords Display Network users – it has been around […]

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“Adwords is advertising to a moving parade, Facebook is advertising to a standing army”

Perry Marshall

Facebook Website Retargeting

We’ve seen more changes in PPC Advertising in the last 12 months than we have in the last 5 years. Because of the rapid rollout of these changes, its easy for both agencies and clients to allow some of these marketing advantages to slip through the cracks. So here are the top 3 recently released […]

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If you can describe the prospects problem better than they can, they will automatically and unconsciously ascribe you with the solution.

Eben Pagan