Why Choose a B Corp Digital Agency for Purpose-Driven Marketing
In a world where consumers increasingly value transparency, sustainability, and social impact, purpose-led brands are looking for partners who share their values. For brands with a mission, finding a B Corp digital agency can make all the difference. Intentional completed our certification in 2024; while our origin story wasn't built on a social or environmental purpose. After working with a number of B Corp's over our journey - we made the decision to do the hard work to become a B Corp ourselves to live out our shared values.
What is a B Corp Digital Agency?
A B Corp digital agency is more than just a service provider—it’s a partner committed to making a positive impact. As only B Corp's can know, completing the certification process is not for fun! But the difference with Intentional running campaigns pre-certification for purpose-led brands and after has given us a unique insight into why we should care about our clients certification.
For us, this meant a shift in our approach and a desire to incorporate these values into every aspect of its operations, from client relationships and campaign strategies to internal processes.
At Intentional, we take our B Corp status seriously, using our certification as a foundation for ethical, purpose-driven work. By choosing a B Corp digital agency, brands can trust they’re working with a team that prioritises long-term impact over short-term gain.
Benefits of Working with a B Corp Digital Agency
Working with a B Corp digital agency offers several unique advantages, particularly for purpose-led brands:
- Alignment with Values: For brands committed to sustainability and social impact, partnering with a B Corp agency ensures that your marketing aligns with your core values.
- Transparency and Trust: B Corp agencies adhere to rigorous transparency standards, so you know exactly how your campaigns are being managed and how funds are allocated.
- Commitment to Long-Term Impact: B Corp agencies are in it for the long haul. Our approach helps B Corp's deliver short term results and profitability with a dedication to ensuring the brand story and long term impact is shared in marketing.
By working with Intentional, we care about your why & are dedicated to finding customers who care too.
How a B Corp Digital Agency Drives Purpose-Driven Growth
As a B Corp digital agency, Intentional specialises in services that both achieve measurable outcomes and reinforce your brand’s mission. Here’s how our key services support purpose-led growth:
- Creative Strategy and Content: We work to create ad content that resonates deeply with audiences, drawing on your brand’s values to craft messaging that builds connection and inspires action.
- Paid Social Campaigns: From Facebook and Instagram to TikTok, our paid social campaigns reach your audience where they are, promoting awareness and engagement while staying true to your mission.
- Performance Marketing: We combine ethical media buying with purpose-driven creative to maximise ROI, ensuring every dollar is spent in ways that align with your brand’s goals and impact.
With Intentional, you get a strategic partner focused on both performance and purpose, working to unlock growth that reflects what makes your brand unique.
Why B Corp Certification Matters in Digital Marketing
In digital marketing, values like transparency, accountability, and integrity are crucial. B Corp certification provides a formal guarantee that an agency holds these values at its core. For brands looking to make a positive impact, partnering with a B Corp-certified agency is a way to reinforce those values through every campaign.
We're proud to be one of a handful marketing agencies in Australia who have signed on for this dual purpose to help our clients, in an ethical way.
Success Stories with Purpose-Driven Brands
Our experience working with purpose-driven brands has shown us the power of values-aligned marketing. Check out our Case Studies with brands like Patagonia, Bellroy, Orbitkey.
Ready to Amplify Your Purpose-Driven Mission?
If you’re a purpose-led brand looking to make an impact, Intentional is here to help. As one of Australia’s leading B Corp digital agency, we understand the importance of values-driven marketing. Our strategies combine creative expertise and ethical performance marketing to deliver real results, amplifying your mission and driving growth.
Ready to work with a B Corp digital agency that shares your values? Book a discovery call with Intentional today and let’s start building campaigns that connect, inspire, and drive results.
