In the fast-evolving world of digital advertising, your Search Engine Marketing (SEM) strategy is the cornerstone of any successful strategy. As a top-tier Google Ads agency, this goes beyond purely listing Pay Per Click (PPC) as a service then setting & forgetting.

It's about understanding the role that Google Search & Shopping campaigns play in your overall marketing mix.

Navigating the changes Google makes with the launch of products like Performance Max and Demand Gen level the playing field for average advertisers. However, the purpose led brands who serve a dedicated niche have an opportunity to cut through the noise.

This is not the time to accept cookie cutter SEM strategies.

It is a vital opportunity to boost your profitability and purpose with customers who are actively researching and ready to buy.

Google PPC advertising historically was the first channel for most brands entering digital advertising. With the growth of Paid Social advertising in recent years it’s not been viewed as a core growth channel, but a necessary evil to compliment other activities.

While the original SEM strategy was simply text based ads responding to direct keyword searches. The complexity of today’s Search Engine results and the push into AI driven search has completely changed the game in what an effective Google Ads Strategy is.

The idea of a ‘Search Strategist’ is no longer possible, and with the rise of Automation and now launch of Performance Max campaigns, to effectively manage any pay-per-click SEM campaign requires a full funnel mindset.