Cochlear
Less than 10% of Australian adults who should have a cochlear implant have had surgery.
A shocking number that was shared to Intentional when first winning the Cochlear Australia media account. Together we have made direct to consumer become over 25% of total leads. While year on year increasing the quality of the candidates.
We’ve perfected the formula for your brand’s success
Strategy
More and more, everything we do is moving online. But many organisations are not keeping up. Ease of discovery, frictionless service and a personalised experience are vital to ensure growth. It’s what customers expect.
More and more, everything we do is moving online. But many organisations are not keeping up. Ease of discovery, frictionless service and a personalised experience are vital to ensure growth. It’s what customers expect.
More and more, everything we do is moving online. But many organisations are not keeping up. Ease of discovery, frictionless service and a personalised experience are vital to ensure growth. It’s what customers expect.
More and more, everything we do is moving online. But many organisations are not keeping up. Ease of discovery, frictionless service and a personalised experience are vital to ensure growth. It’s what customers expect.
Yes, Native Lead Gen ads can work!
This case study is all built around the magic that happens when a creative, media and platform strategy align. Over 65s an underserved market on Meta for unique creative angles provide the opportunity, while a tightly written lead form reduces the waste and Cochlear's customer care team ready on call to convert leads .
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How do you scale bottom of funnel campaigns?
The story goes that a bottom of funnel campaign can only soak up so much spend. There is where we helped 2x the Cochlear budgets while reducing the CPL by over 57%. This is counter-intuitive for most, but the way to increase your bottom of funnel is by investing in your Awareness & Consideration phases. A dedicated budget has enable Cochlear Australia to be recognised globally as the standout team.
