Venroy
Venroy's Black Friday strategy involved no discounts & record profit. Read how the cult-fashion brand borne from the beaches of Bondi and taking on the world, one resort town at a time - smashed their Revenue & Profitability numbers.
Venroy | Cult-Fashion Brand
Coming into the November and December peak period, Venroy made a decision to not discount any of their products.
The Strategy
Venroy used their best sellers and new range drops to maintain “new news” during the main Black Friday/Cyber Monday sales period and shifted towards gift edits as we moved closer to Christmas.
We’ve perfected the formula for your brand’s success
Strategy
More and more, everything we do is moving online. But many organisations are not keeping up. Ease of discovery, frictionless service and a personalised experience are vital to ensure growth. It’s what customers expect.
More and more, everything we do is moving online. But many organisations are not keeping up. Ease of discovery, frictionless service and a personalised experience are vital to ensure growth. It’s what customers expect.
More and more, everything we do is moving online. But many organisations are not keeping up. Ease of discovery, frictionless service and a personalised experience are vital to ensure growth. It’s what customers expect.
More and more, everything we do is moving online. But many organisations are not keeping up. Ease of discovery, frictionless service and a personalised experience are vital to ensure growth. It’s what customers expect.
The Results
Venroy outperformed all expectations – securing record Revenue & Profit figures. YoY 60%+ increase in overall Revenue combined with an 80%+ improvement in ad account performance.