Bakers Delight

The Challenge

Baker’s Delight enlisted Intentional to help acquire new Franchisees into the Bakers Delight family via Paid Search.



Intentional not only helps us drive new leads, but to understand how our digital advertising can influence the full sales funnel. Their insights have helped shape our total marketing efforts, including a redesign of our website to better meet the queries of prospective franchisees.

– Michael Brownjohn, Digital Project Manager, Bakers Delight



The Result

Intentional were able to strategise, setup and structure Baker’s Delight’s digital acquisition program for new Franchisees to:

  1. Achieve predictable, qualified B2B leads under the target CPA using both Search and Google Display Network advertising
  2. Drive Conversion Rate improvements in the Franchisee mini-site
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