If you’ve been following this blog for any length of time, you’ll know we write about the rise of the Connection Economy *a lot*.

In the last two weeks, the laggard of all slow moving organisations, the government, has now formerly recognised the Connection Economy as real.

As a sign of the genuine commercial disruption taking place, the Australian Tax Office has been forced to announce its policy on Tax and GST implications of business conducted through the new ‘Sharing Economy’.

Without mentioning names, the ATO uses four examples of Connection Economy services that sound suspiciously like airbnb, parkhound, airtasker and uber.

If even the government has now officially recognised the Sharing/Connection Economy as here to stay, how much more do brands need to stay on the front foot?

Now might be a good time to check on your plans to pass The Connection Test.

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