Your Branded Search Frenemies The rapid growth of eCommerce, marketplaces, and online retailers, along with the number of…
Earlier this year, we held a very special 10th Birthday Event online and invited some longtime friends of…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
Since Facebook went public, Mark Zuckerberg and team have been redefining digital advertising. Facebook & Instagram combine five targeting ‘x factors’ for advertisers: People (not cookie) basis, social graph, self declared interests, 1st party data matching and 3rd party data partners. The combination of all five features means facebook data perhaps has the most comprehensive digital user dataset for ad targeting in the world. Because of this, Facebook/Instagram targeting can be done throughout the entire marketing funnel from unawareness to decision making and even beyond to building loyalty and advocacy.
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the independent, specialist ad agency secretly powering some of Australia’s leading brands…
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them. Andy Grove…
We hope that you found our previous discussion in Week 3 valuable and you were able to utilize…
We hope that you found our previous discussion in Week 2 valuable and you were able to utilize…
In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on…
In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on…
Now that Australia has been through perhaps the most heightened 7 days of Coronavirus activity, we explore what…
Whether you are a novice digital marketer or an expert, building a marketing funnel is difficult. Is the…
Our agency no longer lives or dies by Returns On Ad Spend(ROAS) as our only measure for success….
Understanding algorithms can be a huge obstacle for many of us, especially for those who are just getting…
Welcome to Intentional. This is the first post in a series of ‘Masterclass’ content to help you to…
The rise of brand collaborations has been impossible to escape in our feeds. Vogue even challenged to say Tired:…
Listening to podcast This Cultural Moment which discusses the rise of secularism as the dominant Western worldview, there was…
pruning – noun trim (a tree, shrub, or bush) by cutting away dead or overgrown branches or stems,…
Our agency has often been pigeon holed into being a performance based or direct response agency. For the most part this…
Repeat it with me now; Automation, Automation, Automation! Back in 2014, in a small cafe in the outer…
The Thanksgiving week in an online marketers life has become the most manic 7 days we have. Even…
The Afterpay Effect Working across a number of industries, we uncover insights that shift strategy across all our…
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Thankyou enlisted Intentional to help them with the launch of Chapter One; a story of epic proportions. With a sales target of epic proportions!
The Challenge Intentional was chosen as the advertising partner to help drive consistent sales for The 5TH. Employing…
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Challenge: PJS is a distributor of on trend outdoor products. They are a dynamic and innovative business, with…
The Challenge Le Rose is an online retailer, specialising in robes and gifts for brides and bridesmaids. After…
Having trained the marketing teams of leading blue chips like BMW, Ralph Lauren & Bacardi-Ricard in both the…
The Challenge Baker’s Delight enlisted Intentional to help acquire new Franchisees into the Bakers Delight family via Paid…
We work with Intentional on digital Brand Campaigns and Fundraising initiatives to extract the maximum value out of…
In this 10 part series, we are exploring simple steps you can take to get your digital house…
In this 10 part series, we are exploring simple steps you can take to get your digital house…
In this 10 part series, we are exploring simple steps you can take to get your digital house…
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Definition Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety. Here…
Definition Customer Match refers to the ability inside the Adwords platform to upload a list of user details…
Definition Similar Audiences refers to the audiences automatically generated inside the Adwords platform from Audiences you have previously…
Definition Remarketing refers to the ability to target users who have already interacted with your brand – whether…