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Ten Years: Maria Montes Birthday Giveaway

For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…

Ten Years,
Ten Lessons:
Thankyou

For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…

Ten Years,
Ten Lessons:
Kleenheat

For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…

Ten Years,
Ten Lessons:
albumworks

For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…

Ten Years,
Ten Lessons:
SMK

Social Media Knowledge run multiple courses in multiple states, multiple times per year and each with multiple phases….

Google Analytics in the time of Coronavirus//Co-Vids Ep. 2

Welcome back to our second Co-Vid episode with Damion Brown of Data Runs Deep to share how the…

Advertising in the time of Coronavirus: Week 4

We hope that you found our previous discussion in Week 3 valuable and you were able to utilize…

Advertising in the time of Coronavirus: Week 3

We hope that you found our previous discussion in Week 2 valuable and you were able to utilize…

Conversion Rate Optimisation during Coronavirus//Co-Vids Ep. 1

In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on…

Advertising in the time of Coronavirus: Week 2

In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on…

Advertising in the time of Coronavirus: Week 1

Now that Australia has been through perhaps the most heightened 7 days of Coronavirus activity, we explore what…

The Top 3 Marketing Funnel Mistakes

Whether you are a novice digital marketer or an expert, building a marketing funnel is difficult. Is the…

Is ROAS keeping your Brand small?

Our agency no longer lives or dies by Returns On Ad Spend(ROAS) as our only measure for success….

How to work with Algorithms

Understanding algorithms can be a huge obstacle for many of us, especially for those who are just getting…

Intentional Advertising Masterclass: Introduction

Welcome to Intentional. This is the first post in a series of ‘Masterclass’ content to help you to…

Brand Collaborations – Rise of The X

The rise of brand collaborations has been impossible to escape in our feeds. Vogue even challenged to say Tired:…

Can Robots find a home?

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The Power of Being Wrong

Listening to podcast This Cultural Moment which discusses the rise of secularism as the dominant Western worldview, there was…

Pruning: A Man Bun Story

pruning – noun trim (a tree, shrub, or bush) by cutting away dead or overgrown branches or stems,…

Brand Be Aware

Our agency has often been pigeon holed into being a performance based or direct response agency. For the most part this…

Digital Advertising Update: Q1 2019

Repeat it with me now; Automation, Automation, Automation! Back in 2014, in a small cafe in the outer…

Giving Thanks

The Thanksgiving week in an online marketers life has become the most manic 7 days we have. Even…

Google Cloud

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Stromness

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Facebook AR/VR

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Portnahaven

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Digital Experience

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Robotics Transform

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Startup Weekly

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Tobermory

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Seismic Shifts

The Afterpay Effect Working across a number of industries, we uncover insights that shift strategy across all our…

Before you pay for clicks: Step 10

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Adam Sugihto

Founder & Flight Director Adam has ridden the web wave all the way from inception – ‘surfing the…

Case Study: Thankyou

Thankyou enlisted Intentional to help them with the launch of Chapter One; a story of epic proportions. With a sales target of epic proportions!

Case Study: The 5TH

The Challenge Intentional was chosen as the advertising partner to help drive consistent sales for The 5TH. Employing…

Before you pay for clicks: Step 9

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Case Study: Wrightsock

Challenge: PJS is a distributor of on trend outdoor products. They are a dynamic and innovative business, with…

Case Study: Le Rose

The Challenge Le Rose is an online retailer, specialising in robes and gifts for brides and bridesmaids. After…

Quote: Social Media Knowledge

Having trained the marketing teams of leading blue chips like BMW, Ralph Lauren & Bacardi-Ricard in both the…

Bakers Delight

The Challenge Baker’s Delight enlisted Intentional to help acquire new Franchisees into the Bakers Delight family via Paid…

Quote: Opportunity International Australia

We work with Intentional on digital Brand Campaigns and Fundraising initiatives to extract the maximum value out of…

Before you pay for clicks: Step 8

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Before you pay for clicks: Step 7

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Before you pay for clicks: Step 6

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Before you pay for clicks: Step 5

In this 10 part series, we are exploring simple steps you can take to get your digital house…

Glossary: Content Exclusions

Definition Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety. Here…

Glossary: Customer Match

Definition Customer Match refers to the ability inside the Adwords platform to upload a list of user details…

Glossary: Similar Audiences

Definition Similar Audiences refers to the audiences automatically generated inside the Adwords platform from Audiences you have previously…

Glossary: Remarketing

Definition Remarketing refers to the ability to target users who have already interacted with your brand – whether…

Glossary: Topic Targeting

Definition Topic targeting leans on Google’s enormous indexing database to web pages and apps that are associated with…