Definition Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety. Here Advertisers can identify types of content (eg. tragedy, crime, sexually suggestive etc) that they do not want their Brand associated with – and opt out of them all at the Campaign level.   Intentional Tip

Definition Customer Match refers to the ability inside the Adwords platform to upload a list of user details (eg. Email Addresses, Phone Numbers) and have Google ‘match’ them to real users (actually, their browser cookies). It must be noted that 1) all matching data is hashed, and 2) there is a minimum matched list size...

Definition Similar Audiences refers to the audiences automatically generated inside the Adwords platform from Audiences you have previously defined that contain 5,000+ cookies. These are a fantastic way to expand the reach of your message to new people who share similar characteristics to those who you already know. Similar Audience targeting leans on Google’s enormous...

Definition Remarketing refers to the ability to target users who have already interacted with your brand – whether that is having clicked an ad, been to your website, subscribed to your email list or even if they have called you. Once you have aggregated these users into appropriate audiences, we can then Remarket to them...

Definition Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety. Here Advertisers can identify types of content (eg. tragedy, crime, sexually suggestive etc) that they do not want their Brand associated with – and opt out of them all at the Campaign level.   Intentional Tip

Definition Customer Match refers to the ability inside the Adwords platform to upload a list of user details (eg. Email Addresses, Phone Numbers) and have Google ‘match’ them to real users (actually, their browser cookies). It must be noted that 1) all matching data is hashed, and 2) there is a minimum matched list size...

Definition Similar Audiences refers to the audiences automatically generated inside the Adwords platform from Audiences you have previously defined that contain 5,000+ cookies. These are a fantastic way to expand the reach of your message to new people who share similar characteristics to those who you already know. Similar Audience targeting leans on Google’s enormous...

Definition Remarketing refers to the ability to target users who have already interacted with your brand – whether that is having clicked an ad, been to your website, subscribed to your email list or even if they have called you. Once you have aggregated these users into appropriate audiences, we can then Remarket to them...