If everything was taken away from your brand except the relationships you’ve built (brand-fan and fan-fan) – how much would you have?
This is your Net Love.
Are you rich in Net Love? Are you poor?
Your product/service may get us in the door, your continued excellence is why we won’t look to your competition, but Net Love is what makes us feel connected to you and why we would want to stay connected for the long term.
As good as your product/service is, your Net Love is actually your real asset.
If you are rich in Net Love, your product or service can fail yet you can still recover.
If you are poor in Net Love, well …
Money then becomes a tool for you to grow in Net Love.