What a man can be, he must be
– Abraham Maslow
Every good website needs a clear Call to Action – when I visit your site: what do you want me to do? What is my next step? What do I click?
That was fine in the Industrial Economy, but the Connection Economy requires something new, longer term, bigger picture and more personal from brands.
Now when I visit your site I want to know: Who do you want me to become? How are you going to get me there? Why should I follow you?
A Call to Action is good.
A Call to Actualisation is better.
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