What would happen if you took the most iconic Advertising Creative Directors of the 60′s and 70′s and asked them to translate, re-interpret and adapt their best work for the internet today?

That was the brief given by Google to:

  • Harvey Gabor, Coca-Cola
  • Amil Gargano, Volvo
  • Howie Cohen & Bob Pasqualina, Alka Seltzer, and
  • Paula Green, Avis

The process and result was filmed in this 1 hour documentary directed by Art & Copy Director, Doug Pray.

This is the Google Display Network like you’ve never seen before.

Prepare to be challenged, inspired and enchanted!