Its accepted now that businesses need to be ‘part of the conversation’ – to see what their fans are talking about and join in.

If your goal is to merely join the conversation – don’t bother.

The Connection Economy demands that Businesses must now become Artists.

Artists don’t join conversations.

Artists change them.

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

Category

Business as Art