Marketing & advertising has always been high leverage – even before the internet. Get the message right and it can have a huge positive impact on sales, get the message wrong and, well the exact opposite is true.
The difference today is now that we’re in relationship with your brand via social media, over time we can sense what’s actually driving you beneath the surface (just like in any relationship): love or fear?
Are you in love with your craft and can’t help but tell the world about it? Or are you afraid of declining sales?
Because we’re human we can’t help but be drawn to love.
If in doubt, return to your first love.
Love trumps fear.