November 24, 2015

Leading with a mission

Just over a month ago, Mark Zuckerberg made headlines for delivering a 20 minute speech at Tsinghua University, Beijing… entirely in Mandarin.

If we can look past his accent and political motivations for making such a speech, Mark revealed what he believed was the foundation of Facebook’s success: Leading with Mission.

Focus not on 'how' but 'why'. This is the essence of leading with a mission - Mark Zuckerberg Click To Tweet

Given that Facebook is now more than 10 years old, its impressive what Mark understood about Mission.

Today, if brands are not singular on Mission, over time consumers won’t give them Per Mission.

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About Adam Sugihto

Founder of Intentional - a specialist Pay Per Click Advertising Agency based in Melbourne, Australia. Member of Perry Marshall's Marketing Mastermind since 2011. Google Adwords Qualified Individual since 2010.

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Connection Economics