The email list is the real asset behind any online business
In the virtual world, your email list (of followers/customers) is your asset.
Your website can go down and your Facebook page may be revoked or spammed but keep your list and you’re still in business.
Lose your list (or do something stupid like get banned from emailing for spamming), and you’re out of business.
The email list (or more precisely, your relationship with your email list) is the real asset behind any online business.
The most common regret heard from anyone online is that they didn’t start building their list sooner.
If you haven’t already, make sure your website has (at the very least) a call to action to join your email list.
I highly recommend Mailchimp* for those starting – free for up to 2,000 subscribers.
* This is not an affiliate link. I do not receive any compensation for my recommendations.