The Intentional Origin Story

For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands online.

Watch the entire Intentional Origin Story

Click Play, above, to watch the surprising Intentional Origin Story in its entirety.

Over the years, we’ve been so single mindedly focused on advertising others, we practically never stop to advertise ourselves – but we figured that Ten years is definitely a milestone worth pausing for, reflecting on and celebrating!


Earlier this year, we held a very special 10th Birthday event online and invited some longtime friends of the agency to share including keynote speaker Thankyou CEO, Daniel Flynn and Master Typographer, Maria Montes.

Man, this was a great event ????

Hudz bin Sulaiman, Facebook

As our 10th Birthday loomed, it dawned on us that while we’re constantly sharing our client stories… but the one story that we never share is our own!


So Intentional founder, Adam Sugihto, took the opening address to share the Intentional Origin Story in public for the very first time.

Origin Story

Watch the entire 10th Birthday Replay

If you enjoyed Daniel’s Keynote, then you’re going to love our entire 10th Birthday Event.

What does Microfinance in the slums of Bangkok have to do with starting a Digital Ad Agency?


Find out how Intentional was in danger of ending before it even began.



Watch the Intentional Origin Story, above, and join the dots on our surprising beginnings.


Your turn

Time to get Intentional?

We exist to help your Brand convert its full potential online.

For our 10th birthday, Intentional has been celebrating what can be achieved in Ten Years. We’ve collated our top ten lessons from ten years working with some of Australia’s leading brands.


Over to you now! What can you see happening in the next ten years?


What can you do In Ten?





More from the Intentional blog
If you thought that was interesting…

Related Articles

Full Keynote: Daniel Flynn, Thankyou CEO

Earlier this year, we held a very special 10th Birthday Event online and invited some longtime friends of…

Read story

10 Lessons in 10 Years:
Orbitkey

For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…

Read story

10 Lessons in 10 Years:
Sitting Pretty

For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…

Read story

To keep growing toward our potential, we have to be intentional

John Maxwell
intentional-origin-storyten existintentional-origin-story