Here’s an example of an advanced Adwords sniper tactic: the Single Line Gmail Ad. Gmail ads have always been a useful Adwords sniper tactic for the simple reason that you can target keywords in people’s emails.
Last week on July 7th 2011, Google announced a new Adwords format that continues the evolution of the Sitelinks Ad Extensions feature set. Different to the regular Single-line and Multi-line Sitelinks that appear below Adwords ads, Embedded Sitelinks appear inline within your actual ad text.
Over the past 12 months I’ve seen more Adwords updates and notifications than in the previous 2-3 years combined. Google have no doubt felt the serious competition that Facebook (and soon to be LinkedIn) is presenting to advertisers and have thrown serious resources into giving advertisers more options for advertising on the Google search &...
If you are advertising on Google Adwords and your Adwords Account Manager doesn't fully understand this YouTube, then you are throwing money away. Guaranteed.
In all of my years in Search Engine Marketing, Online Advertising and Adwords Consulting, this is simply the best 9 minutes I've ever spent.