You've seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate-filled, bigoted corners of the web at worst.
Yet at the same time, you still have to build your brand online and unlike P&G, you can't simply pull your digital ad spend.
Here are some things you (or your agency) can do to buy yourself or your stakeholders some peace of mind:
Would you set a fox to guard the henhouse?
If you’ve been using Facebook and solely relying on their data to optimise, then this is what you’ve actually allowed.
Facebook came under fire yet again with their recent admission that they have again been overstating