Meet Perry Marshall in Hong Kong

Who is Perry Marshall and how has he influenced your adwords?

If you’ve spent any time researching or performancing your adwords account, no doubt, you’ll have come across the name, Perry Marshall.

For the last 10 years Perry Marshall has been the leading authority in the world on Google Adwords – featured in

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Assuming your Adwords account is structured correctly for both Search and Display networks, its time to optimise your spending. Bidding strategy can get very complicated - however the most difficult part isn't the technical ability to set and adjust bids, its understanding the numbers in your business. Get that part right, and bidding strategy becomes easy.

CAPITAL LETTERS ARE MUCH HARDER TO READ, PROBABLY BECAUSE WE LEARN TO READ in lower case.

David Ogilvy

This is one of those videos that I love to hate...Google's Chief Economist Hal Varian, (very simply) discusses advanced bidding strategies for maximising your profit using Google Adwords.
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This Infographic was released a few weeks ago but I’ve mentioned it enough times to people that I thought it was worth adding to the blog.

Keep in mind that these are US based Keyword & Cost Per Click statistics so we’re not looking at the same level of

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For those in Australia, you might have seen the recent news story where 670,000 Australians failed to hit ‘Submit’ after completing their Census form online – because the Call to Action wasn’t clear.

The next day when a friend told me about this I

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How to beat your Adwords Control using KISSinsights
Do you have a Control Ad that no matter how much you split test, you just can't seem to beat? I have adapted a technique from Marketing Psychologist Glenn Livingston, that involves using Adwords, a Landing Page and the KISSinsights survey tool to beat long-standing Controls.