“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers.”
– Joe Kraus
"We have two ears and one mouth so that we can listen twice as much as we speak" - EpictetusSelling is telling. Marketing is listening.
“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot — is a thing of the past. Rather than telling one story in one video and uploading it once on YouTube, tell stories that can’t be contained.”