Not sure if you should post that update on Facebook, Twitter, Instagram, Snapchat, etc? If you're Hungry, Angry, Lonely or ...

“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers.”

– Joe Kraus

"We have two ears and one mouth so that we can listen twice as much as we speak" - Epictetus
Selling is telling. Marketing is listening.
For decades, the way to get software made was via top-down, sequential, 'Waterfall' project management methods. Such models, though logical, were based on the assumption that we knew exactly what the customer wanted, there was 'one best way', that we knew ...
Just over a month ago, Mark Zuckerberg made headlines for delivering a 20 minute speech at Tsinghua University, Beijing... entirely in Mandarin. If we can look past his accent and political motivations for making such a speech, Mark revealed what he believed was the foundation of Facebook's success ...
Checklists are a great way for us to sort order from chaos and to give us a sense of satisfaction and progress when marking items as complete. The more sinister, subtle and often subconscious use of checklists is when we use them to ...

“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot — is a thing of the past. Rather than telling one story in one video and uploading it once on YouTube, tell stories that can’t be contained.”

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