“Content is king, but context is god” Gary Vaynerchuk
Its official, I’m calling 2014 the year of the PPC Wars.
The history of the internet has seen Netscape vs Internet Explorer. Windows vs Mac. iOS vs Android.
Now its well and truly Adwords vs Facebook Ads.
As the world continues to progress, consumers are climbing ever up Maslow’s Hierarchy of Needs. Rarely are we…
We have become so used to using the phrase ‘State of the Art’ to describe new gadgets from…
“Take your pleasure seriously” Charles and Ray Eames
“… within a group of talented people, what separated the best from the rest was how long and…
Not too long ago I wrote about the top 3 new PPC features I saw as the killer…
Photo Credit: YaaL via Compfight cc Lets face it, its not only our Twitter and Facebook streams that…
What if you were the world’s fastest one hundred and five meter sprinter? Industrial age thinking meant we…
“The first stroke is the hardest but the last is the most satisfying” Painter’s Proverb
As kids we annoyed everyone with one word (apart from ‘no’!) that we used to say over and…
“If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that…
Charles & Ray Eames were designers of arguably the most famous furniture of all time.
Their motto (clarifications mine) was to:
“Create the best (products) for the most (people) for the least (cost)”
Its natural to not share your work until you’re finished – until its absolutely perfect. Then you can…
Marty, you’re just not thinking fourth dimensionally – Emmett ‘Doc’ Brown Humans have been created to live in…
“We achieve decoration by subtraction because subtraction is our methodology” Massimo Vignelli
“Its not just what you know, its who you know” The Search Age Winning the race to the…
Even if you have 500 friends on Facebook, you don’t see every post from every one of them….
“Make and you will make more” Djordje Dokic
Give it away, give it away, give it away now – Red Hot Chili Peppers Musicians for the…
Video killed the radio star – The Buggles TV is its own distinct medium but shares many characteristics…
Less than 30 days ago I wrote about my top 3 new PPC advertising opportunities for 2014. Now…
“In today’s parity world, creativity is the last remaining competitive advantage in business” Todd Sampson
80% of results tend to come from 20% of causes – The 80/20 Rule Science lessons in school…
A Big Mac tastes the same all over the world The strength of McDonalds is that no matter…
“Life is so unnerving, for a servant who’s not serving, He’s not whole without a soul to wait…
Begin with the end in mind – Stephen Covey There has never been an easier way to launch…
It was the best of of times, it was the worst of times, it was the age of…
The email list is the real asset behind any online business In the virtual world, your email list…
Every extra person added to the network, makes the entire network exponentially (not linearly) more valuable The introduction…
“Adwords is advertising to a moving parade, Facebook is advertising to a standing army” Perry Marshall
Thanks to the Long Tail, going niche of niche is no longer an option The Long Tail The…
When I reflect on the last 10 years, one question I ask myself is: why were we the…
“And the day came when the risk to remain tight in a bud was more painful than the…
Two roads diverged in a wood, I took the one less traveled by, And that has made all…
Newspapers used to be bought from piles at news stands. Because the broadsheet format was so large, they…
We’ve seen more changes in PPC Advertising in the last 12 months than we have in the last…
Truly worldwide democratisation of creativity – April Greiman Thank you for giving us the ability to make our…
Its not art the second time its done Its possible to be a painter and not make art….
In the Connection Economy, he who leads the tribe wins The Industrial Revolution In the Industrial Revolution, value…
Your friends aren’t your target market. “What will my friends think?” is the wrong question to ask. The…
Definition: Grace is receiving something you didn’t work for In a digital world where authoring, distribution and even…
“As you grow, you become more and more of who you already are.” Marcus Buckingham
The digital revolution was about turning atoms to bits. The next revolution is about turning bits back to…
Definition Its easy to learn the ‘3 steps to …’ or the ‘5 keys to …’ <insert_lesson_here>. Its…
I did it my way – Frank Sinatra Now that we’re globally connected, its easy to get inspired…
As you grow, you become more and more of who you already are. – Marcus Buckingham Pursuing your…
“And with every passing hour, I’m so glad I left my tower, Like all you lovely folks, I’ve…
If you’re not feeling vulnerable, you’re doing it wrong. The Connection Economy isn’t based on facts and figures,…
If you hit something, call it the target – Paul Smith Finding your unique voice is not an…