The stories we tell

Amidst the fallout of the VW scandal, what has surprised me the most, is not another a large corporation being caught out gaming the system – but the fact the VW fans are sticking by.

Initially I thought this kind of global scandal would equal an immediate death, in the aftermath however speaking with multiple current owners and fans of VW, I no longer believe that.

Ask a VW fan and they’ll say …

Rules of engagement

Brands used to spend the majority of the year in planning and creating, for 1 large scale execution that…

Surround Sight

The coming of age study profiled on Tuesday also included some incredible figures on multi screen activity in millennials:

Using an average 5 screens per day, &
79% agree they mostly use a mobile device while watching TV

The challenge for marketers is to now …

F.O.B.O

Another day, another 4 letter acronym.

F.O.B.O aka the Fear of Being Offline is rife in the next generation. A study asked 13-24yo across 13 countries …

The illusion of validity

Daniel Kahneman’s role was to study new recruits in Israeli army training, analyse their interactions through a range of data models, then to provide recommendations on which officers would make it as leaders in the field.

It turned out that only nominal improvements in recommendations were found when using his data models compared to Commanders who simply used observation and instinct in their predictions.

Regardless, his team continued to run the tests, confidently believing …