Our agency has often been pigeon holed into being a performance based or direct response agency. For the most part this has been due to the opportunity in the market. The first advertisers to embrace Google Search where generally companies looking for a direct response or action on their advertising. The same was true when Remarketing first opened...
Chris Fraser
Repeat it with me now; Automation, Automation, Automation! Back in 2014, in a small cafe in the outer suburbs of Melbourne. Adam & I sat down over a coffee to discuss what Intentional might look like if we joined forces. The conversation focussed on the arbitrage window in front of us where having the best...
The Thanksgiving week in an online marketers life has become the most manic 7 days we have. Even with being on the opposite side of the world to where the holiday originated from, Australian’s have well and truly adopted the rituals of Black Friday & Cyber Monday sales. In fact the reality is now that...
The Afterpay Effect Working across a number of industries, we uncover insights that shift strategy across all our advertising accounts. Some small, some Seismic. The impact of Afterpay, Zippay etc.. has created a dramatic change in online purchase behaviour. Due to the structure of our Search ad accounts, we can spot early keyword trends and...
With 2016 fast nearing its end, we took some time out to compile a list of a few of our favourite things here at Intentional this year. Coffee: Padre – Daddy’s Girl. For those of you who like their coffee strong, Daddy’s Girl blend makes a killer latte. Plus in recent months has been a favourite...
“If you’re going to have a story, have a big story, or none at all.” – Joseph Campbell
Everyone loves those little extra bonuses in life. Free upgrades, surprise gifts or unexpected perks put a smile on our face. When it comes to digital advertising we like to structure our accounts to ensure we can deliver those extra bonuses 🙂 Search Network: At the base of the funnel, ads on the search network are in...
Amidst the fallout of the VW scandal, what has surprised me the most, is not another a large corporation being caught out gaming the system - but the fact the VW fans are sticking by. Initially I thought this kind of global scandal would equal an immediate death, in the aftermath however speaking with multiple current owners and fans of VW, I no longer believe that. Ask a VW fan and they'll say ...
Brands used to spend the majority of the year in planning and creating, for 1 large scale execution that would reach the masses. For most brands this was make or break, all in or nothing. Today, brands execute hundreds of small scale campaigns to reach a targeted audience. The risk per campaign is perceived as low and...
The coming of age study profiled on Tuesday also included some incredible figures on multi screen activity in millennials: Using an average 5 screens per day, & 79% agree they mostly use a mobile device while watching TV The challenge for marketers is to now ...
Another day, another 4 letter acronym. F.O.B.O aka the Fear of Being Offline is rife in the next generation. A study asked 13-24yo across 13 countries ...
90%+ of searches made in Australia are via Google. 1 in every 3 minutes spent on a mobile device in Australia is spent on ...
The average person unlocks their mobile phone 150 times per day for an average use time of 170 minutes per day. That gives an average session time of just over 1 minute. By the time you consider some of the longer daily session times – commuting to work, lunch breaks, toilet breaks and actual phone...
Daniel Kahneman's role was to study new recruits in Israeli army training, analyse their interactions through a range of data models, then to provide recommendations on which officers would make it as leaders in the field. It turned out that only nominal improvements in recommendations were found when using his data models compared to Commanders who simply used observation and instinct in their predictions. Regardless, his team continued to run the tests, confidently believing ...
Three marketers walk into a bar and order drinks, each takes a moment to share an update of their evening ...