Chris Fraser

Brand Collaborations – Rise of The X

The rise of brand collaborations has been impossible to escape in our feeds. Vogue even challenged to say Tired:…

Can Robots find a home?

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The Power of Being Wrong

Listening to podcast This Cultural Moment which discusses the rise of secularism as the dominant Western worldview, there was…

Pruning: A Man Bun Story

pruning – noun trim (a tree, shrub, or bush) by cutting away dead or overgrown branches or stems,…

Brand Be Aware

Our agency has often been pigeon holed into being a performance based or direct response agency. For the most part this…

Digital Advertising Update: Q1 2019

Repeat it with me now; Automation, Automation, Automation! Back in 2014, in a small cafe in the outer…

Giving Thanks

The Thanksgiving week in an online marketers life has become the most manic 7 days we have. Even…

Google Cloud

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Stromness

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Facebook AR/VR

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Portnahaven

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Digital Experience

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Robotics Transform

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Startup Weekly

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Tobermory

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Seismic Shifts

The Afterpay Effect Working across a number of industries, we uncover insights that shift strategy across all our…

A few of our favourite things: 2016 Edition

With 2016 fast nearing its end, we took some time out to compile a list of a few…

Joseph Campbell on stories

“If you’re going to have a story, have a big story, or none at all.” – Joseph Campbell

Extra bonus

Everyone loves those little extra bonuses in life. Free upgrades, surprise gifts or unexpected perks put a smile on…

The stories we tell

Amidst the fallout of the VW scandal, what has surprised me the most, is not another a large corporation being caught out gaming the system – but the fact the VW fans are sticking by.

Initially I thought this kind of global scandal would equal an immediate death, in the aftermath however speaking with multiple current owners and fans of VW, I no longer believe that.

Ask a VW fan and they’ll say …

Rules of engagement

Brands used to spend the majority of the year in planning and creating, for 1 large scale execution that…

Surround Sight

The coming of age study profiled on Tuesday also included some incredible figures on multi screen activity in millennials:

Using an average 5 screens per day, &
79% agree they mostly use a mobile device while watching TV

The challenge for marketers is to now …

F.O.B.O

Another day, another 4 letter acronym.

F.O.B.O aka the Fear of Being Offline is rife in the next generation. A study asked 13-24yo across 13 countries …

Fish where the fish are

90%+ of searches made in Australia are via Google.

1 in every 3 minutes spent on a mobile device in Australia is spent on …

Snackable

The average person unlocks their mobile phone 150 times per day for an average use time of 170…

The illusion of validity

Daniel Kahneman’s role was to study new recruits in Israeli army training, analyse their interactions through a range of data models, then to provide recommendations on which officers would make it as leaders in the field.

It turned out that only nominal improvements in recommendations were found when using his data models compared to Commanders who simply used observation and instinct in their predictions.

Regardless, his team continued to run the tests, confidently believing …

Three marketers walk into a bar …

Three marketers walk into a bar and order drinks, each takes a moment to share an update of their evening …