“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot — is a thing of the past. Rather than telling one story in one video and uploading it once on YouTube, tell stories that can’t be contained.” – David Droga
“TV is like a formula one track – its predetermined. You can still put a piece of shit on it or a high performance car but the track is set. Digital is like the streets – you can take a coastal road or an off ramp and end up driving to a dump” – David...
“The mission of my organization is to make meaningful connections between people and businesses.” – Andrew Bosworth, Facebook’s Senior Ad Engineer
“To defeat a network, we had become a network. We became a team of teams.” – General Stanley McChrystal on the internal transformation the US Military made to defeat a connected network of terror cells
“We were an outstanding 20th century organisation but that was of little use in the 21st century” – General Stan McChrystal on his realisation that the US Military, built for efficiency at scale, was losing to terror cells built on decentralised connection