Brand Search Strategy; How to compete with your customers. The Frenemies Strategy.
Your Branded Search Frenemies The rapid growth of eCommerce, marketplaces, and online retailers, along with the number of…
Full Keynote: Daniel Flynn, Thankyou CEO
Earlier this year, we held a very special 10th Birthday Event online and invited some longtime friends of…
10 Lessons in 10 Years:
Orbitkey
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
The Intentional Origin Story
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
10 Lessons in 10 Years:
Sitting Pretty
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
10 Lessons in 10 Years:
Le Rose
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
10 Lessons in 10 Years:
Google & Facebook
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
10 Lessons in 10 Years:
Data Runs Deep
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
10 Lessons in 10 Years:
Patagonia
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
Google Advertising
Since Facebook went public, Mark Zuckerberg and team have been redefining digital advertising. Facebook & Instagram combine five targeting ‘x factors’ for advertisers: People (not cookie) basis, social graph, self declared interests, 1st party data matching and 3rd party data partners. The combination of all five features means facebook data perhaps has the most comprehensive digital user dataset for ad targeting in the world. Because of this, Facebook/Instagram targeting can be done throughout the entire marketing funnel from unawareness to decision making and even beyond to building loyalty and advocacy.
Maria Montes:
Talk + Birthday Giveaway
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
10 Lessons in 10 Years:
Thankyou
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
10 Lessons in 10 Years:
Kleenheat
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
10 Lessons in 10 Years:
albumworks
For over a decade, we’ve been the independent, specialist ad agency secretly powering some of Australia’s leading brands…
10 Lessons in 10 Years:
SMK
For over a decade, we’ve been the specialist online ad agency secretly powering some of Australia’s leading brands…
Google Analytics in the time of Coronavirus//Co-Vids Ep. 2
Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them. Andy Grove…
Advertising in the time of Coronavirus: Week 4
We hope that you found our previous discussion in Week 3 valuable and you were able to utilize…
Advertising in the time of Coronavirus: Week 3
We hope that you found our previous discussion in Week 2 valuable and you were able to utilize…
Conversion Rate Optimisation during Coronavirus//Co-Vids Ep. 1
In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on…
Advertising in the time of Coronavirus: Week 2
In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on…
Advertising in the time of Coronavirus: Week 1
Now that Australia has been through perhaps the most heightened 7 days of Coronavirus activity, we explore what…
The Top 3 Marketing Funnel Mistakes
Whether you are a novice digital marketer or an expert, building a marketing funnel is difficult. Is the…
Is ROAS keeping your Brand small?
Our agency no longer lives or dies by Returns On Ad Spend(ROAS) as our only measure for success….
How to work with Algorithms
Understanding algorithms can be a huge obstacle for many of us, especially for those who are just getting…
Intentional Advertising Masterclass: Introduction
Welcome to Intentional. This is the first post in a series of ‘Masterclass’ content to help you to…
Brand Collaborations – Rise of The X
The rise of brand collaborations has been impossible to escape in our feeds. Vogue even challenged to say Tired:…
The Power of Being Wrong
Listening to podcast This Cultural Moment which discusses the rise of secularism as the dominant Western worldview, there was…
Pruning: A Man Bun Story
pruning – noun trim (a tree, shrub, or bush) by cutting away dead or overgrown branches or stems,…
Brand Be Aware
Our agency has often been pigeon holed into being a performance based or direct response agency. For the most part this…
Digital Advertising Update: Q1 2019
Repeat it with me now; Automation, Automation, Automation! Back in 2014, in a small cafe in the outer…
Giving Thanks
The Thanksgiving week in an online marketers life has become the most manic 7 days we have. Even…
Seismic Shifts
The Afterpay Effect Working across a number of industries, we uncover insights that shift strategy across all our…
Before you pay for clicks: Step 10
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Adam Sugihto
Founder & Flight Director Adam has ridden the web wave all the way from inception – ‘surfing the…
Case Study: Thankyou
Thankyou enlisted Intentional to help them with the launch of Chapter One; a story of epic proportions. With a sales target of epic proportions!
Case Study: The 5TH
The Challenge Intentional was chosen as the advertising partner to help drive consistent sales for The 5TH. Employing…
Before you pay for clicks: Step 9
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Case Study: Wrightsock
Challenge: PJS is a distributor of on trend outdoor products. They are a dynamic and innovative business, with…
Case Study: Le Rose
The Challenge Le Rose is an online retailer, specialising in robes and gifts for brides and bridesmaids. After…
Quote: Social Media Knowledge
Having trained the marketing teams of leading blue chips like BMW, Ralph Lauren & Bacardi-Ricard in both the…
Bakers Delight
The Challenge Baker’s Delight enlisted Intentional to help acquire new Franchisees into the Bakers Delight family via Paid…
Quote: Opportunity International Australia
We work with Intentional on digital Brand Campaigns and Fundraising initiatives to extract the maximum value out of…
Before you pay for clicks: Step 8
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Before you pay for clicks: Step 7
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Before you pay for clicks: Step 6
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Before you pay for clicks: Step 5
In this 10 part series, we are exploring simple steps you can take to get your digital house…
Glossary: Content Exclusions
Definition Content Exclusions, formerly Site Category Exclusions, is less about placement targeting and more about Brand Safety. Here…
Glossary: Customer Match
Definition Customer Match refers to the ability inside the Adwords platform to upload a list of user details…
Glossary: Similar Audiences
Definition Similar Audiences refers to the audiences automatically generated inside the Adwords platform from Audiences you have previously…