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Intentional

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Quotes

Shakespeare on identity

This above all: To thine own self be true – Hamlet, Act 1, Scene 3  

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Einstein quote on Creativity

“Creativity is intelligence having fun” – Albert Einstein

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Richard Branson quote on business

“A business is simply an idea to make other people’s lives better” – Richard Branson

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Joe Kraus quote on business in the 21st Century

“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers.” – Joe Kraus

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David Droga quote on storytelling

“The ad industry’s traditional approach to a story arc — beginning, middle and end in a 30-second spot — is a thing of the past. Rather than telling one story in one video and uploading it once on YouTube, tell stories that can’t be contained.” – David Droga

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David Droga quote on digital vs TV

“TV is like a formula one track – its predetermined. You can still put a piece of shit on it or a high performance car but the track is set. Digital is like the streets – you can take a coastal road or an off ramp and end up driving to a dump” – David...

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Herman Miller quote on business value

“Over time businesses will rightly be judged not by their products or profits, but on their impact on humanity” – D.J. DePree, Founder, Herman Miller

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Herman Miller quote on problems worth solving

‘While we definitely have to care about technology, we only have to care about it in the sense of “how does it help solve the problems of the human condition?”‘ – Brian Walker, Herman Miller CEO

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Coca-Cola quote on Mobile First

“Mobile is at the core of everything we’re doing. If we can’t make a story work on a 4-inch-by-2-inch screen, then it doesn’t work, and it doesn’t go further.” —Wendy Clark, President Strategic Marketing, Coca-Cola North America

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Duan Evans quote on human psychology in marketing

“(Our work) is all about empowering the audience to help them achieve more… understand that its better to inspire and enable than to rely on pure desire.” – Duan Evans, International Executive Creative Director, Akqa    

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Joseph Campbell on stories

“If you’re going to have a story, have a big story, or none at all.” – Joseph Campbell

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Marissa Mayer quote on advertising

“Art is advertising and advertising is art” – Marissa Mayer

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Andrew Bosworth quote on his mission as Facebook’s Senior Ad Engineer

“The mission of my organization is to make meaningful connections between people and businesses.” – Andrew Bosworth, Facebook’s Senior Ad Engineer

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Reid Hoffman quote on his job description

“I build, design and improve human ecosystems through software” – Reid Hoffman, Ex-PayPal COO, LinkedIn founder and Silicon Valley angel investor

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Jackson Pollock quote on art

“The painting has a life of its own. I try to let it come through” – Jackson Pollock

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Joseph Chilton Pearce quote on being creative

“To live a creative life, we must lose our fear of being wrong” – Joseph Chilton Pearce

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Pablo Picasso quote on being an artist

“Every child is an artist. the problem is how to remain an artist once he grows up” – Pablo Picasso

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Julia Cameron quote on taking risks

“Leap and the net will appear” – Julia Cameron, author of The Artist’s Way

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Bill Ford quote on industrial scale

“We can’t win the hearts and minds of a generation with efficiency” – Bill Ford, great grandson of Henry Ford, on industrial scale

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General Stanley McChrystal on winning a connection war

“To defeat a network, we had become a network. We became a team of teams.” – General Stanley McChrystal on the internal transformation the US Military made to defeat a connected network of terror cells

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General Stan McCrystal quote on Efficiency vs Connectivity

“We were an outstanding 20th century organisation but that was of little use in the 21st century” – General Stan McChrystal on his realisation that the US Military, built for efficiency at scale, was losing to terror cells built on decentralised connection

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General Stanley McChrystal quote on leadership in a complex world

“Efficiency, once the sole icon on the hill, must make room for adaptability” – General Stanley McChrystal

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Elon Musk quote on strategy

“Thinking in first principles protects you from following a herd right off a cliff, just because there’s a trend.” – Elon Musk

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African proverb on Connection

“If you want to go fast, go alone. If you want to go far, go together” – African proverb on Connection

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Screenwriters maxim on starting

“Don’t get it right, just get it written” – Screenwriter’s maxim on starting

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Walt Disney Quote on imagination

“We restore order with imagination” – Walt Disney, Saving Mr Banks

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Peter Diamandis quote on Disrupting Yourself

“The desire to not compete against themselves was actually a decision to put themselves out of business” – Peter Diamandis on Kodak after they invented the digital camera in 1976

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Problogger quote on starting

“We all start at the same place – zero readers” – Darren Rowse, Problogger

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Bill Bernbach on Creative

“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people feel it in their gut, because if they don’t feel it, nothing will happen” – Bill Bernbach

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