Noticed the price of Bitcoin making headlines quite consistently in recent months? Noticed the word (or the threat of) Blockchain being used cross industry? Wondering what all the fuss is about - and if this will have anything to do with your Online Marketing and/or Analytics efforts?
Last month we started exploring the good news that Programmatic delivers us marketers. This month in Part 2 if our mini-series, let’s kick off with the not-so-good news ...
The promise of Programmatic is that we as marketers, can simply upload our campaigns, then 'set and forget' the algorithm to go get us better results.

No more worrying about bids, budgets, conversion rates and CPAs.

Is the Programmatic dream really here?

Throughout this year, we've been trialling different Programmatic solutions for both Adwords and Facebook advertising and here's some of our findings that will prepare you for your first three months of Programmatic... In the first part of this article, we’ll start off with the good news ...
If you're doing well enough to keep up with the advances in ad tech, there's likely one area that you've overlooked ...
So you're caught between a rock and a hard place.

You've seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate-filled, bigoted corners of the web at worst.

Yet at the same time, you still have to build your brand online and unlike P&G, you can't simply pull your digital ad spend.

Here are some things you (or your agency) can do to buy yourself or your stakeholders some peace of mind:

Would you set a fox to guard the henhouse?

If you’ve been using Facebook and solely relying on their data to optimise, then this is what you’ve actually allowed.

Facebook came under fire yet again with their recent admission that they have again been overstating

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The biggest news hitting online advertising circles in the last few days (though notably absent from the Adwords blog itself) is that Google is removing something that has been present in Adwords since day 1 - right hand side ads. Right hand side ads (traditionally ad positions 4 through to 8 on the Search Results page) were traditionally the bastion of advertisers who had tight Cost per Conversion/Acquisition limits - here on the right hand side, advertisers could bid low and know that even though they may not get click volume, they could get profit from these cheaper clicks. Why would Google remove the ability for advertisers to execute this perfectly valid strategy?